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Fanscape, Inc.

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Fanscape Names Industry Veteran Jeffrey Kay to Vice President Business Development Post

Leading Social Media Marketing Agency Expands Organization with New Executive and New Offices in New York

Los Angeles, CA, July 28, 2011 --( Fanscape, the leading social media marketing agency, announces company expansion with the hire of industry veteran Jeffrey Kay as its new head of Business Development. Fanscape CEO, Larry Weintraub, delivers the announcement that also includes the opening of its new office in New York. Kay will head Fanscape’s New York office and will be responsible for generating new client relationships and new business for the agency.

In his role as Fanscape’s Vice President, Business Development, Kay is charged with moving the company forward by leading all new business strategy, developing new client relationships and growing business procurement. He is also responsible for the business development department that includes recently promoted Director, Business Development, Lisa Warnock, and Business Development Manager, Kate Rafferty.

“We are ecstatic to have Jeffrey (Kay) both heading Fanscape’s Business Development and leading the company’s expanding New York office,” states Fanscape CEO, Larry Weintraub. “Jeffrey’s ability to help major brands solve real branding and marketing issues with customer-centric concepts that consistently result in growth, is exactly why he’s the perfect fit for us.”

Kay brings more than 20 years of marketing and business development experience to his new role at Fanscape. He is known for his ability to fuse insight into ideas that drive business forward – using a combination of marketing tools that include traditional, non-traditional digital and social media marketing methods. Before joining Fanscape Kay was a member of the executive management team with Eastwest Marketing Group where he helped guide the development of clients that included Kraft Foods, Post Foods, Wyndham Hotels, Universal Pictures and Warner Bros. Home Entertainment. Kay also founded and ran his own boutique agency, Performance Marketing Communications – leading marketing strategy for companies that included Motorola, Research In Motion (BlackBerry), Diageo, and NASCAR sponsorship programs for Wells Fargo Financial, Hawaiian Tropic and Smirnoff Ice.

About Fanscape
Founded in 1998, Fanscape is the leading pure-play Social Media Marketing Agency with 13 years of experience helping clients reach and activate consumers to foster Digital Word-of-Mouth, brand awareness and positive engagement. Headquartered in Los Angeles, with offices in New York and Dallas, Fanscape provides highly measurable, earned media strategies for major corporations and leading gaming, automotive, CPG, entertainment, CE, tech and travel companies.

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Natalie A. Svider

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