Integrated Marketing Company Now Has Former County Government Employee as CEO

Former employee of Lake County is now the CEO of a new Integrated Marketing Company in Florida.

Tavares, FL, July 29, 2011 --( Cary Pierce was in charge of business development with the Lake County, FL Division of Economic Development and Tourism before he decided to tackle the position of CEO with a new integrated marketing company named Empirical Integrated Marketing.

Mr. Pierce had performed many roles in his position with the county. Some of those included creating, implementing, and managing new marketing strategies for the department, along with creating, implementing and co-managing marketing strategies for many of the new programs implemented by a new board of county commissioners. As a significant part of his role with the county, Mr. Pierce also helped several business throughout Lake County with their own marketing plans and strategies.

"I really enjoyed helping businesses succeed," said Cary, "but being an employee of the county, there were limitations to how much I could help these businesses. Providing some instructions, advice, and general how-to information was good, but several companies wanted me to provide more services. To do that, I would no longer be able to work for the county as it could cause possible conflicts of interest and I found that working back in the private sector again would give me the possibility to truly help these businesses."

Since leaving the Lake County Florida department of economic development, Cary has become the CEO of a new startup company. This company is Empirical Integrated Marketing. Empirical Integrated Marketing provide services to businesses of all sizes. Some of the services include strategic marketing, online marketing, search engine marketing, and social Media Marketing. Of course the main point of differentiation is that they provide all of these services jointly as part of a cohesive, branded, and integrated marketing strategy.

"There are lots of companies that provide a lot of these different services," said Mr. Pierce. "The difference with Empirical Integrated Marketing is that we provide all the services together and thereby ensure that the online marketing strategy is integrated and branded correctly for the companies that we service. We feel that this level of service is extremely valuable for both the business' presence online and for those businesses benefiting from an integrated online advertising strategy."

Empirical Integrated Marketing was founded in June of 2011. Empirical Integrated Marketing is located in Tavares, FL and is currently providing services to existing and startup companies throughout Central Florida and New York.

For more information about Empirical Integrated Marketing please visit their website at or contact Cary Pierce at

Empirical Integrated Marketing
Cary Pierce