St. Louis, MO, August 07, 2011 --(PR.com
)-- Businesses are increasingly utilizing online marketing video to attract new customers and increase sales while, at the same time, improving search rankings for their websites.
According to Rick Dearborn, President of MarketVid, one of the biggest challenges companies have in producing videos is making them look professional, and good lighting is key to making a video stand out.
“If there are lighting problems in a marketing video, the viewer is turned off immediately, and the credibility of the message is lost. It’s very important that a video look good, that’s where Paul Bailey comes in," said Dearborn.
“The last thing you want in a video is poor lighting,” Bailey said. “You don’t have to be an expert, but there are a few simple things you can do to make a big difference in the appearance of a video, just moving the subject a little and working with tools you have all around you.”
Gary Gentry, MarketVid’s Vice President for Education noted, “With years of experience as a professional photographer and teacher, and having been an award winning member of Professional Photographers of America, Bailey brings a wealth of knowledge and experience to MarketVid. We are pleased to have him as an integral part of our professional coaching team.”
Membership in MarketVid and access to its video training and production resources is free at www.marketvid.com. Bailey's online training videos and courses can be seen through the MarketVid website.