Seth Kahan Leads Seminar on “Targeting Your Client Group, How to Define the Ideal Group for Your Services” for DC Consultants
Innovative leadership specialist and organizational consultant, Seth Kahan, led a free lunch and learn seminar for independent consultants at Chef Tony’s, Bethesda, MD, sharing techniques for targeting client groups to generate value and attract engagements.
Kahan, a successful consultant in the Washington, DC area, has worked with over 100 leaders of private sector organizations, government agencies and associations (see http://bit.ly/KahanClientList). His client list includes executives in companies that include the World Bank, Peace Corps, Prudential Retirement and more than 40 associations and public sector agencies.
Kahan shared his experience on how to successfully identify the ideal target group to generate value and attract engagements. Session topics covered strategies for targeting clients including discussion on: 1) choosing a target group as a gateway to a broader customer base; 2) how to establish and build rapport with your target audience to better sell your services; and 3) how to balance your niche with a broad range of impact. A reference sheet was provided to all attendees to take back to the office and put to immediate use.
Kahan says, “Every client interaction is an opportunity to build value. Don’t be afraid to deliver the goods. Don’t hold back. Practice creating magic, rehearse short interactions. Make a game of it. Get that gleam in your eyes and take on their benefit. Once you know your target group, you will generate undeniable value to attract engagements."
Kahan has been acknowledged as an expert and exemplar in change leadership and coached people for personal and professional growth since 2002. He was the first in the world to be certified by Alan Weiss – recognized as the global thought leader in successfully running a consulting practice. Details about Kahan’s Private Roster™ Mentor program can be found at SethMentor.com.
Chef Tony Marciante provided the menu. Marciante is a 23-year veteran of food and the former executive chef at the Bethesda McCormick & Schmick's. He has been featured on Channel 9 & interviewed by over 10 industry publications. He now runs Chef Tony’s (ChefTonysBethesda.com). Marciante provided a special prix fixe menu of $15 per person for attendee. No other charge was required for the event.
Kahan will host another lunch and learn at Chef Tony’s on Friday, August 26 from 12 noon to 1:30 pm. The topic for this lunch is “Preparing for Fall, Launching a Major Marketing Campaign.” More details can be found at http://sethkahan082611.eventbrite.com/.
Kahan is an international speaker, mentor and best-selling author. His book, Getting Change Right: How Leaders Transform Organizations from the Inside Out, is a Washington Post bestseller and was identified on the American Express OPEN Forum as a Top 20 of 2010. He writes online for Fast Company (SethFast.com). For questions or to contact Seth Kahan or to hire him as your mentor, visit http://VisionaryLeadership.com or email Seth@VisionaryLeadership.com.