St. Louis, MO, August 11, 2011 --(PR.com
)-- Businesses are increasingly utilizing online marketing video to attract new customers and increase sales while, at the same time, improving search rankings for their websites.
According to Rick Dearborn, president of MarketVid, businesses fall short when it comes to strategically planning online video marketing initiatives.
“The most important part of creating an effective marketing video is deciding what aspect of your marketing you need to focus on. Gil Effron's marketing approach quickly identifies areas within the sales process that most need attention," said Dearborn.
“The last thing you want to do is to add video to your website simply because everyone’s doing it,” Effron said. “Video marketing is a tool and a very good one. However, to be truly effective, video marketing must support your overall marketing strategy and, in turn, your marketing must directly support your sales process.”
Gary Gentry, MarketVid’s Vice President for Education noted, “As the author of How to Give Your Business and Extreme Marketing Makeover, Effron brings a wealth of knowledge and over 35 years of experience to MarketVid. We are pleased to have him as an integral part of our professional coaching team.”
Membership in MarketVid and access to its video training and production resources is free at www.marketvid.com. Effron's online marketing courses can be booked through the MarketVid website.