Ridgefield, CT, August 13, 2011 --(PR.com
)-- This week on "The CEO TV Show" (www.ceoshow.tv), Zappos.com CEO, Tony Hsieh explains some of the keys things companies should think about to provide superior customer service. For Hsieh, it is "all about the customer." Without customers, there is no business. He tells how many companies misplace their focus by looking to systems that speed up customer transactions - "the churn" - to move on to the next customer. He believes this is missing the point; word-of-mouth remains the most effective marketing and branding tool available to a company. Therefore, Zappos focuses on creating and maximizing a "superior customer experience" which in turn generates word-of-mouth.
"We're more interested in 'hi-touch' instead of 'hi-tech'," Hsieh says, "We find the telephone is an overlooked branding tool. Superior customer experience takes time, so we're not in a hurry to get off the phone with a customer or prospect; it is our gateway to building our brand, and growing our business."
When it comes to innovation, Hsieh quotes Darwin: "It isn't the fastest, or strongest, or smartest who survive change, but the most adaptable. It's the same with business. So we have to always be thinking of how to adapt our business, systems, and model to stay in business. If we have an employee with a good idea who is passionate about it, we let them run with it because we never know if it will be a breakthrough."
Reiss asks Hsieh about his thoughts on "social media": Hsieh responds, "I hate that term. In fact, if anyone uses it in my presence, they owe me $1!" To find out why he feels this way about social media, as well as other insights on superior customer experience in Tony Hsieh’s own words, go to www.ceoshow.tv
For more information contact Patric Hale, General Manager, The CEO TV Show at: Patric@ceoshow.com or (914) 441.4512.
About The CEO TV Show: The CEO TV Show, a service of The CEO Show (www.ceoshow.com), is a weekly program based on a series of video interviews with top CEOs who have changed the fabric of American society hosted by Robert Reiss. In addition to being available at the website above, it is also hosted on a number of affiliate websites, including ACG New York, Vistage, Entrepreneurs Organization, Small Giants, Senn Delaney, and others. It is sponsored by IBM, Senn Delaney, Sodexo, and Inter-Continental Hotels.