Top CEO Mistakes Uncovered

New eBook describes errors and suggests fixes for CEOs to drive performance

Chicago, IL, August 19, 2011 --( Move over “Undercover Boss.” Make room for the “Highly-Visible, In-Touch CEO.”

“It won’t make great television, but will undoubtedly improve business performance,” says David Grossman, award-winning communication expert, author, and Founder and CEO of The Grossman Group. “The most effective CEOs know they need to be in touch with their staff at the front lines around the world—where their business actually happens.”

Being out-of-touch and disconnected from the very people who act on an organization’s strategy (or not) is just one of the mistakes Grossman discusses in his latest e-book—The Mistakes CEOs Can't Help But Make...And the Fixes They Can't Afford Not to Make. What You Need to Do to Make Your Strategy a Reality.

With The Mistakes CEOs Can't Help But Make, Grossman gives CEOs the communication strategies and tools they need to connect vision and implementation, putting organizations on the path to greater effectiveness, efficiency, and profits. CEOs will learn how to take the annual strategic plan from the minds of senior team members and help each employee—no matter where they are in the globe—connect their actions to the company strategy. This includes managers and team leaders to those at the front lines with day-to-day business interaction.

“I have worked with many leaders who are incredibly smart and have a game-changing vision, but who stumble when it comes to implementation. While their strategy might exist on paper, it's not making it into the hearts and minds of employees at every level of the organization,” says Grossman. “In short, any strategic plan is only as good as the communication plan that gets it in front of and acted on by employees.”

If you want to accelerate your ability to bring your strategy to life, this e-book is the ideal resource. Start the planning season off right, and download The Mistakes CEOs Can't Help But Make.... And the Fixes They Can't Afford Not to Make. What You Need to Do to Make Your Strategy a Reality at

About The Grossman Group
Led by David Grossman, founder, CEO, and author of the highly-acclaimed books, You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100 and its follow-up, You Can’t Not Communicate 2: More Proven Communication Solutions that Power the Fortune 100, the Grossman Group team of experienced thoughtpartners™ helps unleash the power of strategic internal communications to drive business results for its clients’ defining moments—every day, every time. A certified diversity supplier, The Grossman Group works closely with Fortune 500 companies and other large organizations to solve their everyday and toughest challenges.

For more information on how The Grossman Group’s proven approach to strategic internal communications can add value in your organization, please call Kate Peters at (312) 850-8203 or write to Please visit for more information.

The Grossman Group
Kayla Ellsworth