Roving Coach International Adds New Rover to Its Roster

RCI Creates World Peace and New Opportunities

Raleigh, NC, August 24, 2011 --( Roving Coach International, Inc. (RCI), an employee engagement company that is creating world peace in the workplace, continues its intergalactic expansion with the addition of Shirlita McFarland to its team. As the company’s Engagement Rover, Shirlita’s position will encompass a wide range of responsibilities, including (most importantly) engaging the Roving Coaches, performing research and marketing functions, connecting with supplier diversity representatives, managing the registration of Roving Coach into supplier diversity databases, and assisting the Executive Rovers as needed. Whew!

With a career that has included employment at WRAL TV, WRDC TV, EB&A Advertising, and Glaxo Smith Kline Pharmaceuticals, Shirlita has more than 25 years in media, marketing, and advertising support that has equipped her to handle the exciting challenges of a phenomenal start-up like RCI. Her expertise in corporate communications and database management will reinforce the company’s growth and success.

RCI offers The Roving Coach Experience™ as a means to increase employee engagement and provide high-level anonymous engagement data to company leaders. Chief Rover CJ Scarlet says about RCI’s newest employee: “Shirlita makes everything funner (at Roving Coach ‘funner’ is a word often used)! She enlivens every conversation with her creative ideas and she can put up with our nonsense. That’s a winning combination.”

“When I met the Roving Coach team and saw their commitment to RCI’s values of collaboration, openness, authenticity, celebration, and humility, I knew that becoming a Rover was right for me,” Shirlita said. “I count it an honor to be affiliated with a company whose mission is even greater than making coaching available as an employee benefit. RCI aims to motivate and inspire others to be their very best, and that, in turn, will make the world better, too.”

About Roving Coach International
Roving Coach International (RCI) isn’t your typical coaching organization. RCI provides coaching in crisp, confidential 30-minute sessions—focusing on what matters to employees at all levels (not just the “big dogs!”). Why? Because what matters to each employee matters to the bottom line. If you are part of an organization that is, or aspires to be, a great place to work, contact RCI immediately by calling Nicoa Dunne at 800-611-3161 or visiting

Roving Coach International
CJ Scarlet