St. Louis, IL, September 02, 2011 --(PR.com
)-- Businesses are increasingly integrating online marketing video with social media to attract new customers and increase sales.
According to Rick Dearborn, president of MarketVid, many businesses miss the mark when integrating social media and online video.
"Businesses know they need to use social media like Facebook, Linkedin, Twitter and Google+, but they fail to do so strategically. The real need is to orchestrate a plan that integrates video so there is a clear and measurable return on investment, or you are missing the mark. That’s why we turned to Phil Gerbyshak. Phil works with our members to focus on the central issues quickly, and develop a plan that makes good sense," said Dearborn.
"The last thing you want to do is to jump into social media just because everyone else is," Gerbyshak said. "Social media and video are tools, and just like any other tool, they need to be sharpened, and applied to the problem in a strategic and systematic way. And if not done with a solid strategic foundation, can be a huge waste of time and money."
Gary Gentry, MarketVid’s Vice President for Education noted, "As the author of #TwitterWorks, and with his years of experience helping businesses use social media, Gerbyshak brings a wealth of knowledge and experience to MarketVid. We are delighted to have him as an integral part of our professional coaching team."
Membership in MarketVid and access to its video training and production resources is free at www.marketvid.com. MarketVid also maintains the www.MarketVidPost.com blog, and the free monthly MarketVid Bulletin (subscribe at www.marketvid.com) of video tips, news and updates. Gerbyshak’s online social media marketing courses can be booked through the MarketVid website.