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Philippe Back Presents at AIHE on How to Exit the Best Kept Secret Trap by Manifesting Talents

Way of working improvement expert, Philippe Back, recently led a discussion with business owners on how to exit the best kept secret trap into which companies often fall, sharing strategies and tactics to manifest the talents in order to succeed in today's marketplace.

Bierges, Belgium, September 15, 2011 --( Philippe Back led a session at the University of Liège on “How to exit the best kept secret trap by manifesting talents,” September 8, 2011, in Liège, Belgium. The event was sponsored by the AIHE.

Philippe Back, a way of working improvement expert, catalyst for change, and highly regarded speaker, presented to 53 executives from over 20 Belgian companies and organizations. Also present were Robert Eyben, President of AIHE and CEO of CE+T SA and Georges Campioli, Director of AIHE and former head of Agoria Wallonie.

The 45-minutes session showed the path on how to exit the best kept secret trap by showing how to communicate better and what it meant, how to attract others to your offering, and how to do that in practical terms. The session took place in a historical location, bridging the past with the future when it comes to communication and technology.

"You need to know what your firm stands for in terms of market, passion, and competencies before you can even think of shaping your communication," says Philippe Back, "and only then is it possible to engage elements of your ecosystem in a meaningful conversation. Technology makes no sense if it is used as a solution in search of a problem. You need to frame the problem properly first."

Founded in 1928, AIHE is a highly esteemed Belgian multidisciplinary organization of enterprises. The organization conducts activities for its members to help them create links and bridges between various disciplines.

"Rooted in examples in which our members could mirror their situation, this was stimulating and pragmatic. Very effective," said Georges Campioli, Director of AIHE.

Philippe Back has worked with executives and teams in companies that include CE+T SA, AtoS, Steria, Sibelga, Axa as well as with associations and public sector agencies that include STIB, BOIC, Socius, The European Commission, and NATO.

For questions or to contact Philippe Back, visit or email

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High Octane SPRL
Philippe Back
+32 0 478 650 140

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