Retail Grocery Specialist Joins JT Marketing PR
Caroline Spencer, Retail Grocery specialist, has joined JT Marketing PR as Associate Marketing Consultant. She will support the strategic marketing consultancy and PR agency's push within the consumer lifestyle sector and expansion into digital marketing. Spencer's 20 years experience includes marketing for the UK's biggest retailer and handling major grocery brands. This appointment enables JT Marketing PR to focus on Strategic Marketing and Lifestyle PR.
Caroline has handled brands such as Pretty Polly, Alcan, Sara Lee and Wilkinson Sword within grocery market channels. Her 20 years experience includes marketing for some of the largest retailers in the UK including Tesco, where she handled the product management for Beer and Spirits and was also Frontline’s Category Manager responsible for the Asda account marketing Bauer, BBC, Haymarket and EMAP magazines.
Caroline’s recent projects include running her own designer children’s retail outlet and online operation. She also has the experience of marketing an online home interiors web site.
Joseph Tirelli, JT Marketing PR Managing Director confirms, "Caroline joins us as we have expanded our strategic marketing consultancy by developing a successful lifestyle PR agency and press management service. Our vision is to grow by offering clients a comprehensive service which will now include digital marketing. This will build upon our proven experience of providing online content with SEO (Search Engine Optimisation) for web site and blogs. In addition, Caroline’s appointment enables JT Marketing PR to offer relationship building and consumer engagement services through all aspects of marketing communication including digital and social media."
Joseph Tirelli has long recognised Caroline’s marketing talent as he gave her her first role when they both worked for Osram Lighting (part of Siemens) in the UK and international marketing. They have since gone on to separately develop further careers in domestic and global marketing.
Joseph Tirelli adds, "Caroline brings significant Retail and Grocery experience, which I believe can be applied to both traditional and digital marketing. This gives us extra resources to target branded and lifestyle businesses where we can provide strategic planning and manage fully integrated marketing, PR and social media campaigns."
Caroline Spencer says, "I am so pleased to be associated with an ambitious and dynamic marketing operation such as JT Marketing PR. This is an exciting time as the company is looking to expand in digital and retail lifestyle markets such as home interiors, fashion accessories and gifts."