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Horticultural Asset Management (HMI)

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Horticultural Asset Management, Inc. Names New Affiliate Program Member for Raleigh-Durham Market


Cary, NC, April 13, 2007 --(PR.com)-- Doug Cowles, president and CEO of Horticultural Asset Management, Inc. (HMI), has announced that York Simpson Underwood has contracted to be a member of HMI’s new Real Estate Affiliate Program in the Raleigh-Durham market. Under the terms of the program, York Simpson Underwood clients will receive reduced pricing for the assessment. HMI will also customize each assessment with the agency and individual broker’s logos and brand.

The assessment service involves the identification, sizing, mapping and general inspection of the landscape trees and shrubs on a property. This information is processed through HMI’s proprietary system and returns current through five-year replacement cost values, a plant health score, and plant descriptions, photographs and care and maintenance instructions for each asset. With this information, home sellers and brokers can quantify the value of the landscape assets and the new homebuyer receives a complete inventory and care guide for the landscape assets.

As an affiliate member, home sellers who order an assessment will receive added value in the form of two certificates valued at $500 in tree and shrub care services. A third certificate worth $250 will be available to the new homeowner. All services will be performed by Bartlett Tree Experts. Bartlett is an international leader in residential and commercial tree and shrub care. As a member of HMI’s network of field-based assessors, Bartlett will send their staff arborists to each property to gather the information for the assessments.

“HMI is very pleased that York Simpson Underwood has elected to join our Affiliate Program,” said Cowles. “YSU's premier position in the Raleigh market and their tradition of success in the luxury home market will make them a very valuable partner.”

“We have realized the value HMI’s assessment service will bring to our clients,” said Wendy Jackson, broker, RCC, SRES, vice president of Relocation Services and YSU Exceptional Homes & Estates, York Simpson Underwood. “Using this service, brokers will be able to portray more accurate values for potential buyers and homeowners will receive purposeful information on the exterior landscape and how to maintain and care for that investment.”

About Horticultural Asset Management, Inc. (HMI):
Horticultural Asset Management, Inc. provides revolutionary products and services that are utilized by green industry professionals as well as experts in the tax, insurance and real estate industries. HMI’s Horticultural Scientific Standard (HS² ™) enables HMI Horticultural Assessments to provide accurate replacement costs for landscape assets. The replacement cost valuations provided in the HMI Horticultural Assessments can help property owners recover from the loss of landscape assets and they also provide valuable information to those purchasing properties. Also included in the HMI Horticultural Assessments is the Michael Dirr Plant Guide, written by renowned professor and author Dr. Michael Dirr. The plant guide provides customized care instructions, as well as photographs and plant descriptions. For more information or to view a sample HMI Horticultural Assessment please visit the Web site http://www.moneygrowsontrees.com or call 866-937-6468.

About York Simpson Underwood:
York Simpson Underwood’s mission is to provide the highest level of real estate and related services in the Triangle through a team of professionals dedicated to exceeding their client’s expectations and through active community involvement. For more information call (919) 821-9960 or visit http://www.ysuhomes.com/

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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Contact Information
Horticultural Asset Management (HMI)
Patty Briguglio
919-233-6600
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