Rudolf Coetzee Named Director of Business Development at BioPharm Systems

San Mateo, CA, November 05, 2011 --( BioPharm Systems, a leading provider of clinical trial, data, and drug safety solutions, and a Gold level member of Oracle Partner Network (OPN), today announced that Rudolf Coetzee has been named director of business development for the Europe, Middle East and Africa region. Mr. Coetzee will be responsible for developing new business with life sciences organizations, as well as positioning BioPharm Systems as a leader in providing clinical and pharmacovigilance technology solutions necessary to manage clinical trials efficiently.

"Rudolf's background, leadership capabilities, and knowledge of the health sciences industry makes him uniquely qualified for this position," said Alex Sefanov, president and CEO of BioPharm Systems. "We are very pleased to have him join our team and look forward to growing our organization in the EMEA region."

In addition to having successfully started several companies, Mr. Coetzee most recently worked as a clinical scientist in audiology at the Royal National Throat, Nose and Ear Hospital in London.

About BioPharm Systems

BioPharm Systems is an IT consulting company that focuses on the life sciences industry. We have extensive experience in the implementation, integration, migration, and hosting of Oracle's clinical trial management (Siebel Clinical), drug safety and pharmacovigilance (Argus Safety and Adverse Event Reporting System), clinical data warehousing and analytics (Life Sciences Data Hub and Clinical Development Analytics), clinical data management (Oracle Clinical), and electronic data capture (Remote Data Capture) systems. Our products and services help accelerate the development of new drugs, devices, and other therapies.

Founded in 1995 and headquartered in California, BioPharm Systems has offices in the United States and the United Kingdom. To learn more about the company's products and services, please call +1 877 654 0033 or e-mail

North America Sales Contact:
Rod Roderick
+1 877 654 0033

Europe/Middle East/Africa Sales Contact:
Rudolf Coetzee
+44 (0) 1865 910200

Communications Contact:
Eugene Sefanov
+1 617 795 2032


BioPharm Systems
Eugene Sefanov