New York, NY, November 17, 2011 --(PR.com
)-- Hard-hitting marketing is about solving prospect or customer problems, not about the pushing products.To maximize return on marketing investment focus on marketing content that customers will ask to receive. Ventureneer’s new, free webinar, How Content Marketing Improves Lead Generation and Sales shows small business owners how to do just that.
Marketing content that speaks to the customer gives the biggest bang for the marketing buck, but small businesses often don’t have a strategy for figuring out just who their target audience is, how to reach it, and how to catch its interest.
“Marketing isn’t about chasing prospects anymore; it’s about getting prospects to chase you. That’s a whole new ballgame, and the focus of this webinar,” says Geri Stengel, founder of Ventureneer.
The online seminar will be presented by two veteran communication and marketing experts, Jane Tabachnick, founder of Jane Tabachnick Marketing Group and Andrew Schulkind, Andigo New Media.
The free webinar, which will be held Monday, Dec. 5, from 2-3pm ET, will give business owners a blueprint for a customer-based content marketing. It will answer the questions:
-What content works for my audience?
-How can I create content that resonates with my target audience?
-What do I do with the content once I have it?
Participants will learn:
-the components of a great content strategy
-how to determine what content attracts their target audience
-ways to generate customer-based content
-how to evaluate whether Facebook, LinkedIn, YouTube, a website or an email newsletter is the best channel. (First hint: It's probably a combination of these channels.)
-which are the best tools and resources to streamline the process
This online seminar for small business owners and marketing staff is interactive, with time for questions from participants.
For more information or to register, go to http://ventureneer.com/webclass/how-content-marketing-improves-lead-generation-and-sales.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.