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Companies Capitalize on Summer Vacation Focus to Increase Sales

Businesses integrate travel and vacation vouchers into marketing plans for summer to increase sales and profits.

Los Angeles, CA, April 27, 2007 --( Summer is quickly approaching and that can mean big profits for many businesses. Summer is also the time each year when most families focus on their vacation travels. Smart business owners have learned how to increase their profits while capitalizing on the vacations that consumers want by using travel incentives and vacation incentives as a reward and motivational tool. Because of the perceived high value and low investment cost, travel is still ranked as the number one incentive for consumers.

“Rewarding customers with a real vacation builds credibility and loyalty,” advises Joe Wright, Marketing Director for Free Vacation Incentives. “Travel is also one of the most effective incentives for attracting new customers to a business and motivating them to buy now. The key is making sure you have the right incentive linked to the right promotion to produce the desired results.” While some companies use travel incentives year-round in their marketing and advertising campaigns, summer usually provides a larger return on investment due to the mindset of consumers during that time.

Most clients who have integrated travel incentives into their normal business activities have seen an average increase in sales of 30%. The success attributed to the use of travel and vacation incentives can be linked to the excitement associated with taking a vacation and the memories that last long after the vacation is over. Since the U.S. Travel Data Center reports that 91% of US families vacation every year, it seems that providing vacation incentives would naturally appeal to most of these consumers.

If your company is interested in more information on how to integrate travel incentives into your sales or marketing efforts, please visit or call 1-800-944-5271 to speak with a Free Vacation Incentives professional consultant. Free Vacation Incentives is the DBA name for Promote with Travel and is based in the metro Atlanta area. As a supplier of over 120 different travel incentives, they have an unblemished record with the Better Business Bureau and work with companies in multiple industries, from real estate agents and mortgage lenders to online and retail businesses.

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Free Vacation Incentives
Joseph Wright

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