dESCO, LLC Appoints Kara Crider Director of Marketing

Fort Myers, FL, December 07, 2011 --( dESCO, LLC., the leading management software provider for the service industry, announces today that marketing veteran Kara Crider has joined the company as Director of Marketing. With extensive marketing knowledge and experience, Crider is responsible for directing and managing dESCO’s strategic marketing plan and corporate communications.

"dESCO continues to optimize our strategic plans to drive growth and build upon our already highly successful business with our market-leading ESC solution," said Dean Schreiner, President of dESCO, LLC. "We are excited to have attracted such a seasoned individual to our team. We welcome Kara’s experience and leadership as we continue to build upon the powerful capabilities ESC delivers to our customers."

Crider has nearly 15 years of enterprise hi-tech marketing and communications experience, with several early stage and larger technology companies. She will be responsible for planning, managing, developing and implementing effective and efficient marketing communications and demand generation programs that have a tangible positive impact on dESCO’s revenue growth, market positioning and brand.

Crider has experience producing and developing both direct and channel-focused programs, specifically within the B2B technology sector, that embrace best practices, expertise, and emerging trends. She is passionate about customer-driven innovation and the significance of both internal and external communications tactics.

Crider has worked for some of the industry's leading technology organizations, including CallMiner and Gartner. Most recently she served as Marketing Director for Moore & Scarry Advertising which specializes in retail automotive marketing. A graduate from Florida Gulf Coast University in Estero, FL, she holds a B.S. in Business Management.

About dESCO, LLC.
dESCO, LLC. is the leading developer of innovative service management software for the service industry. Headquartered in Fort Myers, Florida, dESCO serves more than 30 service verticals, both nationally and internationally and has more than 20,000 users. dESCO's flagship product, Electronic Service Control (ESC), is a complete service management solution that lets service companies manage customers, work, and finances in an intuitive, easy-to-use environment. It has all the tools and features growing service companies need. For more information, visit

Kara Crider