GIA Launches Free Market Intelligence Benchmarking Tool  

Helsinki, Finland, December 08, 2011 --( Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases a free Market Intelligence Benchmarking Self Assessment Tool for companies interested in determining how advanced their In-house market intelligence or competitive intelligence capabilities are, as an initial first step before a full blown benchmarking program and analysis.

By answering 44 multiple-choice questions, under six categories representing the Key Success Factors outlined in the World Class Market Intelligence Roadmap by GIA, companies get a general score, and are able to compare this score with against the overall global average. The global average is derived from the results from the Global Market Intelligence Survey 2011 by GIA, the largest market intelligence survey ever conducted. Companies will also be able to compare their final score against the average for companies with world class market intelligence capabilities.

The Market Intelligence Benchmarking Self Assessment Tool is simple and easy-to-use, and covers the Key Success Factors for market intelligence, namely intelligence scope, process, deliverables, tools, organization and culture. Based on a vast pool of research and experience on how hundreds of large organizations conduct intelligence activities on a global scale, these are the six Key Success Factors identified by GIA to be essential in the process in which companies evolve from “Beginners” to “World Class” in their market intelligence activities. This process is outlined in the World Class Market Intelligence Roadmap, which is the focus on a book published by Wiley, Handbook of Market Intelligence.

The World Class Market Intelligence Roadmap is also the backbone of GIA’s comprehensive intelligence benchmarking assessment service. In a benchmarking assessment project, senior GIA consultants interact with a company's market intelligence team and key stakeholders to audit and review the intelligence operations, and leverage the full results from the Global Market Intelligence Survey for an in-depth analysis of the company’s current state of market intelligence efficiency, resources and maturity. Based on the analysis, GIA gives consultative recommendations on developing a company's market intelligence program further.

“We have been happy to see so many great companies adopt the World Class Market Intelligence Roadmap as their tool of choice in developing top notch market intelligence programs,” said Irmeli Hirvensalo, Director, Intelligence Best Practices at GIA and co-author of the Handbook of Market Intelligence. “Market intelligence program owners and budget holders are increasingly demanding an organized and measurable approach to developing and demonstrating tangible results from their corporate market intelligence activities, while staying cost-effective at the same time. This simple online benchmarking tool is available for anyone to use, free of charge, so that companies can gauge how they compare against overall global averages and determine how urgently they may need a comprehensive analysis and improvement of their inhouse market intelligence functions.”

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About Global Intelligence Alliance

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

Global Intelligence Alliance Group
Jennifer Tow