Kristin Zhivago, Keynote Speaker at the First NYTECH CEO Roundtable Feb 21, 2012 6pm-9pm

New York Technology Council is hosting its first invitation-only CEO Roundtable meeting on Feb 21, from 6-9pm. Kristin Zhivago, revenue coach and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy” is the keynote speaker.

New York, NY, February 10, 2012 --( Kristin Zhivago, revenue coach and author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," will be the keynote speaker at the first New York Technology Council CEO Roundtable, an invitation-only event held on February 21, 2012 from 6-9pm.

Kristin brings to the roundtable a wealth of knowledge on the customer buying process. Zhivago’s interviews of thousands of her clients’ customers, and her experience as a revenue coach, have convinced her that a company’s current customers can reveal how to sell successfully to new customers, if you ask them the right questions at the right time, in the right way. It is possible to literally “reverse-engineer” successful completed sales to produce new sales in quantity.

“Customers are completely in control of the buying process now, because they can talk extensively to each other about your company, product, or service, before they read a word of your marketing copy or talk to a salesperson,” Zhivago says. “If you’re not in sync with their buying process, and a competitor is making it easy for them to buy, you are going to be left behind.”

Revenue coach Kristin Zhivago is an expert at matching a company's selling and marketing efforts to the customer's buying process. She has perfected a works-every-time research and revenue growth methodology that uncovers the barriers to the sale - and identifies what is working and what is broken. She then uses her findings to guide managers in creating customer-centric companies, websites, products, and services.

Her articles and monthly columns have appeared in numerous trade and business journals since 1984. Her latest book is Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. She blogs at Kristin Zhivago can be contacted at or 401-423-2400.

About NYTECH CEO Roundtable
The New York Technology Council is excited to announce a new event series for 2012; The CEO Roundtable. The Roundtable will be a peer support group of non-competing CEOs who meet for a three-hour candid discussion and dinner session every month. Led by Brian Turchin, President of Cape Horn Strategies, this invite-only series is open exclusively to CEOs of select technology companies with revenue between $2 million and $25 million. Meetings are complimentary but are limited to companies who are members in good standing with the Council.

At the Roundtable, you can expect a non-competing peer group of 10 to 12 like-minded CEOs discussing issues such as dealing with a difficult board, firing a key executive, seeking outside financing or developing leadership within your own company. In addition, an invited guest will open each session with a keynote talk providing valuable insights into running your business.

Their first meeting will be on Tuesday, February 21st from 6 PM to 9 PM and will be keynoted by Kristin Zhivago, author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy."

If your business has between $2 million and $25 million in revenue and you are interested in being considered for our CEO Roundtable, please contact us directly at or 646-435-1088. For additional information on NYTECH and its 60+ event and seminars in 2012, please visit

Zhivago Management Partners, Inc.
Kristin Zhivago