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International Offices Produce a Majestic Success

Majestic Media, Canada's first Facebook marketing agency, has offices in three countries. Leveraging the differences in time zones as a key differentiator in their service offering, they have eliminated working overtime. Producing two workdays in one.

Toronto, Canada, February 12, 2012 --( Majestic Media is Canada's first Facebook Marketing Agency working for the world's biggest brands. With a small team located in three different countries: Canada, Argentina and Bulgaria, Majestic has found a way to become a market leader in developing custom Facebook Marketing solutions.

Majestic leverages the differences in time zones as a key differentiator in their service offering.

"While we sleep here in Canada, the Bulgaria team starts their day. By the time we wake up, the Bulgarian office is finishing up their workday. The Canada and Argentina teams then continue working on the project(s) without breaking the momentum. The end result: a seamless 15-hour workday; no overtime required for the Majestic Media team," says Mario Zelaya, Managing Director of Majestic Media.

Adding, "We're essentially more efficient than our competitors. Because of the two time zones we're in, we never have to work overtime. And because of this, my team is happy, and allows me to retain great staff rather then burning out my top horses."

Upon Majestic Media's first launch, they were getting a lot of last minute projects. The client demands were quickly increasing to the point where Zelaya was overworking his teams. Eventually, it resulted in the loss of key employees.

"It was a bitter-sweet time. It was great that we were getting a lot of work, but awful that it resulted in some of our top engineers leaving. I decided my focus will no longer be about money and projects, rather, our team. I want to make sure they're happy, healthy and enjoying what they do," says Zelaya.

In order to alleviate the long hours and client demands, Zelaya starts an office in Bulgaria. Majestic now operates in two time zones, all teams communicates daily, while still maximizing the production/development effort in one workday.

Zelaya adds, "The benefits of my calculated risk were immediate. We never had to work weekends or weeknights again, and as a result our output and capacity almost tripled with the new staff additions in Bulgaria."

Having the opportunity to manage international teams is extremely beneficial, not only for efficiency and moral purposes, but from a cost savings perspective.

"While we're starting to hire and expand our staff here in Canada, it's a big cost savings having the same top tier talent elsewhere," says Zelaya. Adding, "Our industry, combined with our tools and processes for communication, we don't need to look over their shoulders. The concept of a traditional office is obsolete. It's a huge win-win."


Majestic Media is a leading Facebook Marketing & Technology agency that provides custom solutions for agencies and big brands. Majestic Media's core focus is offering development and consulting to agencies in ensuring successful launches of digital executions for their clients on the Facebook platform.
Contact Information
Majestic Media
Rachelle Melnichuk
Public Relations Officer

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