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SMITH Advertising Adds Web Developer to Growing Digital Services Division

Fayetteville, NC, February 17, 2012 --( SMITH Advertising, a fully integrated advertising and marketing agency, is pleased to announce that John Rives has joined the organization as Web Developer. Rives will be responsible for web development, overseeing SMITH’s email marketing campaigns.

Prior to joining SMITH Advertising, Rives was president and owner of DiscWrite CD Promotions, a CD duplication firm that also provides flash programming, web design and web development. Rives began his career at Hewlett Packard as an IT specialist. He is a Microsoft-certified Systems Engineer and holds a CompTIA technical certification. He has contracted with SMITH Advertising since 2009 and has been instrumental in Digital Services advancements over the last several months.

“We are excited to welcome John to our Digital Services team as a full-time member,” said Todd Smith, COO of SMITH Advertising. “As we continue to build our Digital Services division and take our digital presence in the marketplace to the next level, a full-time web developer is essential. Building the Digital Services team has become a priority, as web and social media development is quickly becoming an integral part of SMITH’s success. Having John on board will allow us to bring web development in-house, allowing SMITH to serve our clients more effectively, with a top-shelf product reaching the marketplace more quickly.”

SMITH Advertising, with offices in Fayetteville, N.C., and Sarasota, Fla., is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm specializes in brand development, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Southeastern Regional Medical Center and Southeast Tourism Society, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.

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Todd Smith

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