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RiechesBaird Adds Pair of Top Branding Executives to Firm


Tanya Kobilyatsky and Jeff Lanzi Join Award-Winning Corporate Branding Firm as Brand Strategist, Brand Analyst

Irvine, CA, February 17, 2012 --(PR.com)-- RiechesBaird, named one of the top BtoB corporate branding agencies in the United States for 10 consecutive years, today announced the hiring of Tanya Kobilyatsky as Brand Strategist and Jeff Lanzi as Brand Analyst. Both corporate branding executives have joined the firm and are working at RiechesBaird’s California office.

“We are very pleased to welcome Tanya and Jeff to RiechesBaird,” said Ryan Rieches, co-founder and CEO of RiechesBaird. “They are both very passionate about, and have a wealth of experience in, strategically developing strong brands. Their work with some of the world’s most prestigious brands will be very beneficial to our clients.”

Kobilyatsky joins RiechesBaird after working at Anthem Worldwide, a global brand and design consultancy in New York City and Monigle Associates, a corporate brand agency located in Denver. In addition to having a diverse international background, she brings experience managing international projects and leading cross-functional teams. She has worked with a variety of very notable clients, including Renown Health, SRP Federal Credit Union, Kellogg’s, Coca-Cola, Unilever, Novartis, GlaxoSmithKline and The Girl Scouts of America.

“Tanya has a passion for in-depth research and understanding specific client needs and takes a very creating approach in solving brand challenges,” said Rieches. “Her experience conducting interactive workshops, qualitative and quantitative research and extensive category analysis across a wide range of industries has honed a precision in distilling insights into actionable strategic recommendations.”

Before joining RiechesBaird, Lanzi worked at Young & Rubicam Brands as part of the Hilton Hotels account management team. He is currently a board member of Ad2OC, a local chapter of the American Advertising Federation, where he promotes education and the well-being of the Advertising and Communications industry, and contributes pro-bono work for non-profit organizations.

“Jeff serves as part of the strategy team that develops the foundation for strong brands,” explained Rieches. “Through market research and interactive workshops, he will help uncover the compelling truths and value propositions that are the pillars of a strong brand.”

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine for 10 consecutive years. Their prestigious “BtoB Top Agencies Special Report” includes agencies that have a significant amount of BtoB business, key clients and range of services. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird’s campaign for American Airlines Cargo was recently honored with one of BtoB Magazine’s prestigious 2011 BtoB Best Marketers Awards as one of the best “Integrated Marketing Campaigns” in the United States.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.

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Contact Information
Cornerstone Communications
John Christensen
949-735-0394
Contact
www.cornerstonecomms.com

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