Name Calling by the Flottman Company Will Earn One Winner a New Apple iPad 3

Personalized 1:1 Communications by Flottman Company will emphasize the use of name calling to improve marketing strategies and to win a new Apple iPad3.

Cincinnati, OH, March 10, 2012 --( The Flottman Company unveiled today their latest marketing promotion that will give one participant the opportunity to win a new Apple iPad3, Apple iPad HD or New Apple iPad – depending on what the “pad” is finally called. With no purchase required to participate, anyone can join in the contest for a chance to win by visiting The contest runs through March 31, 2012 and results of the contest will be published mid-April on Flottman’s Facebook page at Flottman Company, Inc.

Flottman Company will promote the contest through the use of innovative technologies including QR codes for instant response capabilities and personalized landing pages for a more individualized experience. Current customers and prospects will receive a personalized invitation by direct mail to enter the contest. They will have the opportunity to learn more about this strategic marketing program the Flottman Company calls Brilliant Communications. Flottman Company Facebook Fans and Twitter followers can register to win the iPad3 by visiting: and completing the brief entry form. The winner will be selected at random from all the entries received and notified mid-April.

“We are calling our customers and prospects names, everyone has wanted to do that at some point… the difference is that we are calling them their first and last names. This is an effort to demonstrate how personalized marketing can increase response rates, interactions and ultimately sales,” stated Tom Flottman, CEO of Flottman Company.

The Flottman Company specializes in 1:1 Marketing with Cross-Media Communications that include contact points via personalized websites, email, direct mail, Facebook and Twitter. This strategic marketing campaign entitled; Call your customers NAMES, will reach out to nearly eleven thousand (11,000) business professionals, encouraging them to find out more about Flottman’s Brilliant Communications Marketing Strategies and enter for the chance to win a New Apple iPad3 – all for free. Participation in this campaign will be tracked and documented in anticipation of an industry white paper touting the success of Brilliant Communications.


About the Flottman Company:
The Flottman Company is a full-service graphic communications firm founded in 1921 and headquartered in Northern Kentucky – Cincinnati, Ohio. The company provides a wide array of strategic marketing, design and printing services to enable clients to “Communicate Brilliantly;” including 1:1 personalized marketing solutions through variable data, pURL and QR codes, complete digital printing for commercial marketing and specialization in pharmaceutical printing and manufacturing of miniature pharmaceutical inserts and outserts. Business Courier tapped the Flottman Company as finalist for two 2012 Green Business Awards. Printing Industries of Ohio and Northern Kentucky named the Flottman Company their 2011 Printer of the Year and in 2010, the University of Cincinnati honored the Flottman Company with the Tri-State Family Business of the Year and in 2010 the Goering Institute added the Family Business of the Decade Award. The company is a privately held, family owned business, currently run by the third generation of Flottmans: Tom Flottman, Sue Flottman Steller and Peter Flottman.

If you would like more information about the Flottman Company, the Call your customer Names campaign, Brilliant Communications or to schedule an interview with our CEO, Tom Flottman, please contact Ed McMasters (513) 470-9461 or e-mail Ed at

Images available upon request.
Flottman Company, Inc
Ed McMasters