RewardingYourself Receives Mobility Awards 2011 Rookie of the Year Nomination

Prestigious industry award honors free mobile app developed by LoyaltyMatch Inc.

Kitchener, Canada, March 12, 2012 --( RewardingYourself, a mobile app launched recently by LoyaltyMatch Inc. to help shoppers find the best deals when making in store, local, online or loyalty program purchases, has been nominated for the Mobility Awards 2011 Rookie of the Year Award.

RewardingYourself is a fresh, easy and intelligent approach to loyalty currency management and valuation which provides people with an effective way to manage and spend their loyalty currencies that's so easy, they'll actually use them. The RewardingYourself mobile app allows shoppers to compare local, online and loyalty program prices then decide whether to use cash or loyalty program currencies to make the purchase. It is free and available through Apple, Android and Blackberry app markets. Shoppers who are not members of a loyalty program will still find the app essential for comparing cash prices.

“To have our new app nominated is an honor for all of us at LoyaltyMatch, but being nominated in the same category as giants such as Amazon and Microsoft make it that much sweeter,” said Brad Ball, President and CEO, LoyaltyMatch Inc. “Our mission is to help people understand and do more with their loyalty currencies. And to assist consumers in realizing the value of these currencies in tight economic times.”

The Mobility Awards, presented by Mobiltrax, a leading market research firm covering the mobile and wireless market, recognize mobile and wireless products and services that are shaping the way people work and live. Winners of the 2012 Mobility Awards will be announced in May at the CTIA Wireless 2012 in New Orleans, LA.

About LoyaltyMatch Inc.
LoyaltyMatch Inc. is the loyalty and engagement computing company with a product portfolio that includes LoyaltyMatch OnDemand with Social Loyalty and LoyaltyMatch OnDemand ( provides a cloud-based loyalty management and gamification platform with social loyalty engagement ( RewardingYourself ( is the first comparison shopping and loyalty currency management mobile app for loyalty programs. Together they offer the fastest path to the development and delivery of loyalty and engagement initiatives and have revolutionized the way businesses manage customer value. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada.

LoyaltyMatch Inc.
Bill Warelis