"Branding Business" Radio Show Talks to How Companies Can Innovate to Provide Greater Value

Tom Asacker, acclaimed author and brand strategist, explains how to continuously sense people’s desires and rapidly deliver compelling value to satisfy those desires.

Irvine, CA, March 17, 2012 --(PR.com)-- RiechesBaird, rated one of the top BtoB corporate branding agencies in the United States by BtoB Magazine for 10 consecutive years, has premiered the newest installment of its “Branding Business” radio show.

The latest “Branding Business” radio show features Tom Asacker and explores:

· How brands can evaluate the value they bring to the marketplace
· What brands can do to strengthen the value they provide
· How brands can be innovative to enhance brand value

Tune in at www.brandingbusiness.com.

“Branding is really about how people make choices,” said show host Alan Brew, principal at RiechesBaird. “Successful businesses need to look beyond design, logos and naming and create something desirable – create value – so people invest in your brand. In this radio show, Tom and I dissect how a brand in essence is an expectation of value; an experience customers are looking for.”

Asacker has been teaching and inspiring organizations and entrepreneurs for more than 20 years. World-class brands including Procter & Gamble, UPS and General Electric have looked to Asacker to address their audiences, providing them with ideas and charging them with inspiration. Asacker has lectured on marketplace evolution, customer relationships, branding and innovation to corporate, association and university audiences around the world. Companies have relied on his passion for innovation, creativity, emerging trends and strategic change to learn how all must come together to build dynamic relationships between organizations and their audiences. Ultimately, Asacker helps transform that understanding into insightful and educational forms of communication, so that individuals and organizations around the world can gain new perspectives on engaging their people and growing customer value and profitability.

RiechesBaird’s ‘Branding Business’ radio show is part of an interactive, online community, dedicated to brand strategy, brand development and brand engagement - designed to bring together the best minds in branding and provide engaging content to create conversation. Join in lively debates and topical discussions, get answers to questions and read valuable posts at www.BrandingBusiness.com.

“'Branding Business' is not merely a tag line or 'shorthand' for our BtoB expertise,” says Ray Baird, co-founder and president of RiechesBaird. “It’s a corporate branding methodology that embraces business strategy to enhance business performance. Our vision is to create the world’s most successful brands, and our mission is to find greatness and promote it fearlessly. BrandingBusiness.com is a natural extension of our work, and a valuable place for businesses to discover real-world insights that help drive business forward and improve market share.”

The ‘Branding Business’ radio show features the firm’s co-founders, Ryan Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and brand strategy. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, radio guests and hosts share their insights and knowledge of branding in today’s ever-changing business environment. These success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine. The magazine noted that over the last year RiechesBaird increased revenue by 25%, opened a New York office, added new clients including Constellation Energy and ICU Medical, and launched major campaigns for American Airlines Cargo and Hoag Hospital. RiechesBaird’s campaign for American Airlines Cargo was recently honored with one of BtoB Magazine’s prestigious 2011 BtoB Best Marketers Awards as one of the best “Integrated Marketing Campaigns” in the United States.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can been reached directly at 949-586-1200 in California and 917-661-4842 in New York.
Cornerstone Communications
John Christensen