Cincinnati, OH, October 11, 2011 --(PR.com
)-- Belcan Staffing Solutions, headquartered in Cincinnati, Ohio, has won the 2011 American Staffing Association Staffing VOICE Award for its “Earth Day and Recycling Drop-off Campaign” and “Community Outreach Drop-off Campaign” entries. Belcan was recognized for Excellence in Specialty Advertising and Public Service. This annual national awards program recognizes the best ASA member communications campaigns in 16 categories. This is the second year Belcan has participated in the Staffing VOICE Award competition and its second winning year.
Belcan uses targeted “drop-off campaigns” to develop name recognition and assist the sales team in interacting with customers personally on a regular basis. The Earth Day campaign showed customers how to more efficiently use their physical resources, such as light and paper, while reinforcing the concept that Belcan’s staffing services also result in a leaner, more efficient workforce.
Last holiday season, Belcan strengthened its customers’ community ties by donating to the U.S. Marine Corps’ Toys for Tots program in their honor. A Community Outreach holiday campaign was created to highlight this special effort.
“When our team is challenged to effectively communicate the benefits of choosing Belcan, they have developed an award-winning ‘voice,’” said Leigh Ann Pagnard, President of Belcan Staffing Solutions. “Belcan’s enthusiasm for our customers reaches beyond our day-to-day interactions. Our customers appreciate the knowledge, energy, and humor that we share with them. We’re honored to receive national recognition for something that we truly enjoy – communicating with our customers.”
The ASA Staffing VOICE Awards competition recognizes the voice, originality, innovation, creativity, and effectiveness of ASA member communications campaigns. Winning entries will be honored during Staffing World 2011, Oct. 11–14 in New Orleans.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing industry. ASA and its affiliated chapters advance the interests of staffing and recruiting firms of all sizes and across all sectors through legal and legislative advocacy, public relations, education, and the promotion of high standards of legal, ethical, and professional practices. ASA members provide the full range of employment and work force services and solutions, including temporary and contract staffing, recruiting and permanent placement, outplacement and outsourcing, training, and human resource consulting.