DeviceLab Names New Director of Business Development, Lloyd Roberts

Brings More Than Three Decades of Experience to Orange County Medical Product Design and Development Company.

Tustin, CA, March 24, 2012 --( DeviceLab Inc., an Orange County medical product design and product development company, today announced Lloyd Roberts as its new director of business development.

Roberts brings more than 35 years of experience in electronic and medical product development to DeviceLab.

Most recently with HM Technical Sales for two years as a sales engineer, Roberts has also held related positions at GM Nameplate and Dyna-Graphics.

At DeviceLab, Roberts will be working closely with the medical product development company's executive leadership to build, coordinate and execute sales and marketing strategies.

Roberts is looking forward to the challenges that his new position will present him, especially in the context of the increased scale, scope and speed of DeviceLab's medical product design and development projects.

"I love electronic medical design work and creating things from ideas," said Roberts. "Working at DeviceLab is creating an opportunity to learn a great deal about the facets of the medical product design industry with which I wasn't familiar.

"I've worked with medical product companies that did designed medical product components, but DeviceLab is a more full-scale operation that takes medical product design and production from concept to production. It's an interesting process, and an exciting one too since we move with such precision and speed to the finish line."

"We are very excited to have Lloyd on Board," said DeviceLab founder and CEO Dac Vu. "We spent a long time to search for the right business development candidate. Lloyd matches our search requirements precisely.

"With Lloyd's 30 years of experience in sales and marketing, as well as his great networking and new business development strategies, we are looking forward to having many breakthrough years ahead."

About DeviceLab

DeviceLab is an ISO 13485-certified contract medical device design and product development firm in Orange County, California.

A full-service company, DeviceLab has expertise in mechanical engineering, electronics, software, industrial design, prototyping, manufacturing, FDA regulatory consulting and product testing services. The company has considerable experience in design and development of tabletop and hand held devices, custom medical carts, hospital equipment and lab instrumentation development.

For more information about DeviceLab, please visit
DeviceLab Inc.
Derek Rudnak