Fuentek to Host "Effective Technology Marketing" Webinar on April 18

Tech Transfer Consultants Danielle McCulloch and Doug Foster to Lead Webinar on Getting to the Negotiating Table for Tech Transfer Professionals.

Apex, NC, March 24, 2012 --(PR.com)-- Laura A. Schoppe, president of Fuentek, LLC (http://www.fuentek.com), a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced that the company will host a 60-minute webinar titled “Effective Technology Marketing: Getting to the Negotiating Table” on Wednesday, April 18 at 2 p.m. EDT. Led by technology transfer consultants Danielle McCulloch and Doug Foster, the webinar will provide attendees with the tools they need to be more successful in their technology marketing and make the most of their limited budgets. The webinar includes a 30-minute post-webinar question-and-answer follow-up session on Wednesday, May 23, at 2 p.m. EDT.

Participants will learn how to scope the marketing effort to match the potential return on investment; focus marketing materials on the audience, message, mechanism, and outcomes; identify and contact the right people at the right organizations; determine when a lead is not going to turn into a deal; qualify interested prospects quickly yet thoroughly; and head into deal-making well armed for negotiations. The presenters also will discuss how to determine whether a marketing effort is on track, needs a course correction, or warrants putting on the brakes.

With more than 10 years’ experience providing IP management and technology transfer services, Fuentek has developed a proven methodology for effective technology marketing. The strategy presented in the webinar on April 18 will examine the components of effective technology marketing, which include a careful selection of the type of plan; a focus on quality not quantity in prospective licensees or partners (always keeping an eye toward future negotiations); and iterative, feedback-based checkpoints to confirm you are still on the path to deal success.

To register for the webinar, visit http://bit.ly/zELatx

“No matter what type of technology or potential markets involved, the most effective marketing strategy can be balanced against the resources available and the potential return on the commercialization investment,” said Schoppe. “This webinar will inform tech transfer professionals on how to keep their marketing resources focused on those innovations that are on the path to success and develop a plan that connects them with real prospects.”

- The live webinar is $185. Participants can bundle it with a high-quality recorded video of the webinar to download for an additional $50.

- A free copy of Fuentek’s white paper “A Proactive Process for Technology Transfer Marketing” will be available for all participants.

- More about Fuentek’s technology transfer training programs is available online at http://bit.ly/dXQj0X.

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About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops and webinars, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past six consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Schoppe serves on the Association of University Technology Managers® (AUTM) board of directors as vice president of strategic alliances. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.

Erin Smith
MMI Public Relations
(919) 233-6600
Fuentek, LLC
Patty Briguglio