Apex, NC, April 12, 2012 --(PR.com
)-- Laura A. Schoppe, president of Fuentek, LLC (http://www.fuentek.com), a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced that the company has released a white paper titled “Leveraging Social Media for Technology Transfer Marketing.” Fuentek’s instructional paper not only explains the benefits that technology transfer offices (TTOs) can gain from incorporating social media into their strategic business plans but also offers suggestions for leveraging Web-based tools to achieve goals and get results.
The white paper includes experience-based recommendations for the effective use of platforms such as LinkedIn, Twitter, YouTube and SlideShare. The paper emphasizes the importance of using these tools to build online relationships in order to establish potential partnerships and licensing opportunities. It also offers advice for using blogs to spark online conversations and enhance a TTO’s visibility, and recommends a quality over quantity approach.
Fuentek is widely recognized as a leader in the use of social media for technology transfer. Fuentek staff have led numerous webinars, conference training sessions and panels, and the firm has shared insights about enhancing a TTO’s online presence. The next panel, which will be moderated by Fuentek senior consultant Danielle McCulloch, will be at the annual meeting of the Federal Laboratory Consortium for Technology Transfer (FLC) in Pittsburgh on May 1. The session, titled “Making Social Media a Reality: Insights from Implementers,” will highlight the importance of establishing an online presence and offer logistical advice.
“Technology transfer professionals recognize the prevalence of social media,” said Schoppe. “This white paper illuminates the steps that all TTOs can take to capitalize on the ever-growing power of Web-based social platforms.”
- For an overview of the webinar that inspired the white paper, visit http://www.fuentek.com/webinars/social-media-webinar.php.
- For more information about the “Making Social Media a Reality: Insights from Implementers” panel, being presented on May 1 at the FLC annual meeting in Pittsburgh, visit http://www.federallabs.org/meeting/.
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About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology transfer services. With a specialization in technology commercialization and the Symbiotic Innovation approach to open innovation, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is one of the largest NASA contractors in North Carolina and has helped organizations around the world find the technology they need through licensing as well as collaborative research and development (R&D) partnerships. Led by President Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops and webinars, guidebooks, white papers, and websites to help clients and other tech transfer professionals improve effectiveness in managing their intellectual property. Recognized as a top women- and minority-owned small business in North Carolina for the past six consecutive years, Fuentek has been featured on National Public Radio and in the book The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Schoppe serves on the Association of University Technology Managers® (AUTM) board of directors as vice president of strategic alliances. For more information, please call (919) 249-0327 or visit Fuentek’s website at http://www.fuentek.com.
MMI Public Relations