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Trovus Named as a Finalist for the 2012 Red Herring Top 100 Europe Award


Trovus, the award-winning customer intelligence consultancy, has achieved further independent recognition of its solution which drives effective business development and marketing activity through the smart use of business intelligence and market insight.

London, United Kingdom, April 14, 2012 --(PR.com)-- Trovus, the award-winning and leading provider in specialist customer intelligence services, has announced it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honouring the year’s most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Trovus shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2012 crop will grow into some amazing companies that are sure to make an impact."

Trovus’ Caspar Craven, Co-founder and Director of Trovus, said: “The company is becoming increasingly recognized for its leadership in a pioneering area of customer and web intelligence services and technology. One such acknowledgement came in mid-2011 when Trovus was announced winner of the 2011 Hot Companies Award by Network Products Guide. This is an esteemed industry and peer award which clearly recognized Trovus and its pioneering capabilities in the area customer and web intelligence and consultancy services.

Trovus’ Co-Founder and Director, Caspar Craven, said: "It's an honour to be named as a finalist by Red Herring. I believe this is another important endorsement of our innovative web intelligence software and consultancy for customer intelligence.”

Craven continued: “In fact, innovative web intelligence technology alone is all very well. But the real innovation comes in combining cutting-edge web and customer intelligence technologies with the professional expertise and skills to analyse, interpret and act on the intelligence in equally innovative ways. The fact that we’re up for these prestigious awards shows that the industry is beginning to recognise that Trovus’ software and consultancy makes a real difference to businesses.”

Finalists for the 2012 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 23-25, 2012. The Top 100 winners will be announced at a special awards ceremony the evening of April 25 at the event.

About Trovus
Trovus is an award winning customer intelligence consultancy working only with innovative marketing and business development teams of ambitious B2B brands, such as the FT, ING, Eversheds, Climate Change Capital, Ashridge Business School and many others.

Trovus reveals, integrates, analyses and advises on unique customer intelligence, unlike traditional marketing intelligence processes which focus on only known data. Trovus customer intelligence solutions build on the 3 core pillars of:

Understanding the intricacies of linking unrelated data sets;
Intelligently applying appropriate technologies to simply reveal the hidden customer intelligence;
All supported with experienced advisory services to ensure the maximum value is unlocked.

Trovus’ awards include Winner of the 2011 Hot Companies Award by Network Products Guide and being selected by Forrester as Emerging Technologies CMOs Should Watch: Q3 2011. A privately held company, Trovus is based in, London, UK. Trovus is a trading name of White Label Intelligence Limited. The company was founded in 2006; Trovus was launched in 2008.
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SM Marketing and PR Ltd
Susan Morgan
+44 (0)118 946 3177
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