Crazy Aaron’s Puttyworld Appoints Boutique PR Agency Pitch Control PR to Head All Thinking Putty Brand Publicity Initiatives

New York, NY, April 20, 2012 --( New York City based Pitch Control PR, a boutique public relations agency specializing in lifestyle, fashion and entertainment, announces the addition of Crazy Aaron’s Puttyworld to its client roster. Pitch Control will work closely with Crazy Aaron’s Puttyworld to garner brand awareness and tailored media exposure for its product, Thinking Putty, an awesomely cool toy for people of all ages.

Thinking Putty is high quality bouncing, stretching, tearing putty enhanced with knock-your-socks-off colors including Super Magnetic, Crystal Clear, Heat Sensitive Hypercolors, and Glow in the Darks. Not only is it safe, non-toxic, and non-gooey, but it will drip, snap, and even shatter. Silicone-based, Thinking Putty will also never dry out. Not just for kids, there are endless possibilities for adults - combat office boredom, relieve stress, use it in the car or while at school. The list for fun truly goes on and on. Developed in 1998 by Crazy Aaron, Thinking Putty is made and manufactured in the USA and is available in over 1,000 retail locations.

“Pitch Control’s strategy-driven approach, coupled with its vast skillset and network of media relationships makes them the perfect agency to represent Puttyworld. They truly understand our brand and we’re excited to be joining forces with them in building brand awareness for Thinking Putty," said Crazy Aaron, Founder of Puttyworld.

Pitch Control will manage publicity for Thinking Putty, to strategically promote overall brand awareness nationally and in key markets to print, broadcast and online arenas in lifestyle, business, tech/science and consumer markets.

To learn more about Thinking Putty, please visit

About Crazy Aaron’s Puttyworld
In the fall of 1998, Aaron Muderick was designing web sites for a living and, overall, having fun in the dot com world. He was always on the lookout for "the ultimate office toy." One day he convinced some of his colleagues to pool their resources and buy 100lbs of Bouncing Putty from a large chemical supplier. When the delivery came, not much work was done at the office that day. After some experiments and late nights of putty research, Aaron started making his own putty and selling it by the pound from a box under his desk. People would stop by, pick their favorite color, and he would weigh it out on the desk with a small food scale and a plastic baggie. Soon afterward, he was officially dubbed "Crazy" Aaron. Well, dot com's bomb and so it goes. Puttyworld was born in the spring of 2001, and Crazy Aaron has been having crazy fun ever since. After expanding beyond the capacity of his parents’ basement, he moved production into several vocational facilities in Philadelphia's suburbs, where Thinking Putty is proudly Made in the USA. Thinking Putty is loved by both children and adults and is sold online at as well as in several thousand toy and gift stores around the world. With over 30 amazing colors, including Super Magnetics, Glow in the Darks, Thinking Putty Creatures, and New Super Illusions, the putty possibilities are endless. Come join the Puttyworld fun.

About Pitch Control PR
Established in 2005, PCPR has grown quickly, fueled by a successful, results-driven track record and exemplary client services reputation. The company and its staff excel at creating cutting-edge campaigns that employ a nuanced approach to generate public interest and buzz. PCPR is an agency connected to the world of lifestyle, fashion, arts, entertainment and non-profit – traveling with the innovators of these worlds, thus positioning the agency as a core constituent of the pop cultural stew of today. Client roster has included, but not limited to, Sprint Nextel’s Boost Mobile, Grooveshark, Lower East Side Business Improvement District, Mountain Dew, Bicycle Film Festival, Frank’s Chop Shop, XBOX, Maoz Vegetarian, American Institute of Graphic Arts, Burton Snowboards,, Urban Space, Sidetrack Films, Nike, Hip-Hop Theater Festival, The Friars Club, Madison Square Garden, PepsiCo’s Brisk Iced Tea and Scion Toyota.

To learn more about Thinking Putty, to request samples or to speak to Crazy Aaron, please contact Valeria Carrasco ( or Sarah Cirkiel (, Pitch Control Public Relations, 212.475.4919.
Pitch Control Public Relations
Valeria Carrasco