Atlanta, GA, November 14, 2005 --(PR.com
)-- After weeks of intensive follow ups and phone tag, bakana™ Brazilian Jewelry, Purses and Accessories finally made its national debut on the November 6th episode of Desperate Housewives to an audience of 16.8 million viewers. DC-based bakana™ is a young fashion accessories company with a unique collection of handcrafted Brazilian jewelry, purses and accessories. bakana™ founder, Priscilla Stephan, approached Lilian Raji PR to implement a marketing campaign that would raise awareness and generate buzz for the start-up company. Said Lilian Raji, “We strategized on the impact of Sex and The City for Manolo Blahnik, and chose top rated Desperate Housewives as catalyst for the buzz campaign. We then cultivated relationships with both stylists and stars of the show. Relationship-building is intrinsic to Lilian Raji PR, and we are happy to report as a result not only was bakana™ chosen for use in Season Two of Desperate Housewives, Eva Longoria has also ordered additional bakana™ merchandise for herself.” Lilian Raji PR will continue to build on these successes as bakana™ becomes positioned as the leading source for distinctive Brazilian jewelry, purses, and accessories.
About Lilian Raji Public Relations
Lilian Raji Public Relations is an Atlanta-based boutique agency that specializes in building relationships between fashion and luxury lifestyle companies, their target customers and local and national media. Through varying techniques including media relations, special events, product placement and celebrity outreach, Lilian Raji PR enables companies to differentiate themselves from their competitors and raise their ranking in the marketplace.