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Chaordix Inc.

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Advisor Joins Chaordix® as CMO

Calgary, Canada, May 03, 2012 --( Sharon M. McIntyre Joins Chaordix® Executive Team as Crowdsourcing Innovator Grows Internationally

Shelley Kuipers, Founder and CEO of Chaordix®, is pleased to announce the appointment of Sharon M. McIntyre to the Chaordix® executive team as Chief Marketing Officer (CMO).

As a previous member of the Chaordix® Advisory Board, Sharon provided strategic advice and collaboration on Chaordix® brand and marketing initiatives. Just recently, Sharon (in collaboration with Atom Graphics) led a brand renewal for Chaordix®, including new positioning, identity and meaning systems, and website design and launch – to better reflect the company's evolution and success.

In her new role as CMO, she will work closely with Shelley, the Chaordix® Board, and the executive team on strategic business matters as well as contributing marketing leadership, brand strategy and development expertise, and product marketing/commercialization management.

Sharon brings 25+ years of international marketing experience in the high-tech, public service and academic sectors to the Chaordix® team. She has provided strategic marketing services to tech multinationals and startups including Schlumberger, Merak, Entero, Zedi, Hatsize, HP, Alex, and Teleglobe.

Prior to focusing on her consultancy and academic work, Sharon was Senior Marketing Advisor (Software) for the world's largest energy services technology firm (Schlumberger); there she also headed up marketing and brand for their in-house startup, IndigoPool, an innovative online acquisition and divestiture data service.

Over the years, Sharon has had the privilege to be on the client side of (and collaborate with) such talented marketing and branding firms as Vivaldi Partners, Milton Glaser, Cossette, Material Insight, Parallel Strategies, and Landor. She is also an active mentor and participant in local marketing, tech and community associations.

Sharon is an Assistant Professor of Marketing in the Bissett School of Business at Mount Royal University (MRU) where, with her colleagues and members of the business community, she catalyzed the design of an innovative undergraduate marketing curriculum. This fall, she will be pleased to serve as a sessional marketing discipline coordinator and mentor at MRU.

Sharon is completing doctoral studies related to entrepreneurial innovation policy, practice and community. She will guide the commercialization of a unique social sciences research method on the Chaordix® platform for use in her dissertation work and with the company's clients.

Sharon joins Chaordix® as they are increasing momentum in their transition from a pioneering startup into a global commercial and business success, fuelled by their increased market expansion and timely capital infusions.

Ms. McIntyre will be based in the Calgary office and travel to serve the global Chaordix® clientele. Sharon communicates in English and French, and holds dual Canadian and Irish (EU) citizenship.

About Chaordix®
Chaordix® is the global standard in crowdsourced market intelligence. Chaordix® uses the power of crowdsourcing to help the world’s leading companies and organizations gain business insight and competitive advantage. Our Crowd Intelligence™ community solutions are helping clients such as E.ON, IBM, The Government of Ireland, Orange, P&G, and PwC leverage our unique crowdsourcing techniques and technology to drive market research, brand loyalty and innovation. Visit to find out more.

For further information, please contact Cynthia van Sundert at
+1 (403) 263-2655 -

Chaordix and Crowd Intelligence are trademarks of Chaordix Inc.
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Cynthia van Sundert

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