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New Meta Study Proves Economic Benefits of Diversity & Inclusion

The Business Case for Diversity through 135 Empirical Studies.

Cologne, Germany, May 23, 2012 --( Diversity Management has consistently positive effects on the economic success of companies, both internally through enhanced productivity and externally through improved image and market coverage. This is the result of the International Business Case Report (IBCR), a new meta study by European Diversity Research & Consulting. Researchers have evaluated several hundred research reports worldwide and selected those providing valid and reliable evidence on the business case for D&I. Europe’s Diversity guru, Michael Stuber, who designed the study, is pleased with the result and concludes that “Diversity creates tangible benefits and our report clearly proves this.”

The idea of IBCR is to provide readers with easy-to-understand, consolidated findings of empirical research on the effects of diversity management. In order to be used as a desk reference guide, the report summarises each study systematically on a single page. The new report focuses on the priority topic Gender Diversity and also includes results on all other diversity dimensions and highlights the following findings:

- Sales per employee rise by € 60,420 by increasing the diversity and equality management system from ‘average’ to ‘above average’
- Investors respond positively to the appointment of women to the management board
- The full potential of diversity will be released only by implementing a combination of strategic managerial practices that support diversity activities
- 86% of employees rank leadership support as the most important factor when considering using flexible work options

The current study is based on two previous reports from 2007 and 2009 respectively. “It’s remarkable that the total number has gone up by 50% in only two years time,” Stuber flags out. Through the evaluation of 135 studies from around the globe, the International Business Case Report (IBCR) answers all questions regarding the economic benefits of Diversity Management. It shows that diversity in the workforce is advantageous if strategically approached. The report is particularly geared towards businesses and their HR, leadership or corporate culture professionals.

About IBCR – the International Business Case Report

The Methodology: In this qualitative and quantitative analysis, the Project Team of European Diversity Research & Consulting researched and evaluated scientific data bases, archives and additional sources. The studies were chosen according to transferability, scientific approach and sample size. The results were then systematically categorized and consistently summed up. Outside of empirical studies, data on societal frameworks was also researched and evaluated.

The Topic: Diversity Management has been established as a managerial approach in many countries worldwide, but most companies still need to prove the business case for Diversity.

The product
190 pages including
- Introduction about the strategic fit of Diversity
- Systematic design of the business case
- 135 selected empirical studies each summarised on a single page
- Well organised, categorised and easy-to-use structure
- The only report of its kind
- Unprecedented timeline as the research covers several decades
- 480 € (+ VAT, if applicable)
- Email orders:
- Fax order: +49-221-2221-251

About European Diversity Research & Consulting: With 15 years of experience in helping international companies in EMEA build effective, high-impact diversity and inclusion initiatives, this pan-European service provider is centred on adding value in the field of Diversity Management and Marketing. In previous years, the research and consulting firm has produced ground-breaking surveys and studies such as the first International Business Case Report in 2009, the Work/Life Practice Survey (WLPS) in 2006 and a number of short studies on current trends and themes.

Press contact:
Mr. Sascha Koenig, International Project Associate Phone +49 (0)221-222-17-21

European Diversity Research & Consulting Legal Firm: Michael Stuber Richard-Wagner-Str. 25
D-50674 Köln (Cologne)
Contact Information
European Diversity
Sascha Koenig
+49 (0)221-222-17-21

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