New York, NY, June 11, 2007 --(PR.com
)-- Kevin Roberts, worldwide CEO of Saatchi & Saatchi, is featured in a podcast discussing his achievements as well as the ideas he expressed as a featured keynote speaker at 2007 Women Presidents’ Organization Annual Conference. Roberts is an internationally renowned marketing guru who worked on the client side for companies such as Pepsi, Gillette and Proctor & Gamble before taking the helm at the globally acclaimed Ideas Company, Saatchi & Saatchi in 1997. The podcast is available for download at http://www.mmimarketing.com/podcast/kevin-roberts-ceo-of-saatchi-saatchi-discusses-
The 2007 Annual Conference encourages WPO members and potential members to share their business strategies and experiences with other successful women from across North America, as well as learn from interactive seminars and speakers. This year’s International Conference, “Beyond Business As Usual: The Next 10 Years” was held April 19-21 at the Westin Kierland Resort and Spa in Scottsdale, Ariz.
“I am excited to have the opportunity to share some of my ideas and experiences through this podcast,” said Roberts. “This podcast will give listeners a better understanding of my background and inspirations as well as some thoughts about how to succeed in business..”
About Kevin Roberts:
Kevin Roberts is the worldwide CEO of Ideas company, Saatchi & Saatchi, with a team of 7,000 people across 82 countries. Clients include Procter & Gamble, Toyota, General Mills, Visa International, Ameriprise, JC Penney and Novartis. Born in Lancaster, England Roberts started his career in the late 1960s with the iconic London fashion house of Mary Quant. He then worked as a senior marketing executive for Gillette and Procter & Gamble. At 32, he became CEO of Pepsi-Cola Middle East; he later became Pepsi’s CEO in Canada. In 1989, Roberts become Chief Operating Officer with Lion Nathan and in 1997 he became worldwide CEO of Saatchi & Saatchi. Roberts is the CEO in Residence at Cambridge University’s Judge Business School and a Professor of Sustainable Enterprise at the University of Waikato, New Zealand. In 2004 he released the international bestseller Lovemarks: The Future Beyond Brands, which shows how emotion can inspire businesses and brands to deliver sustainable value. In December 2006 he released The Lovemarks Effect: Winning in the Consumer Revolution, a collection of influential insights on the impact of Lovemarks in the market. He is married to Rowena Roberts and has two daughters and two sons. For more information, visit http://www.saatchikevin.com/.
About Saatchi & Saatchi:
Saatchi & Saatchi is a worldwide ad agency with 143 offices in 83 countries. The firm works with over 60 of the top 100 worldwide advertisers and over half of the top 50 most valuable global brands. Saatchi & Saatchi has won more than 3,500 awards for its work over the last five years alone. For more information, visit http://www.saatchi.com.
About Women Presidents’ Organization (WPO):
The Women Presidents’ Organization (WPO) locally and internationally connects top women entrepreneurs at the million and multimillion-dollar level ($2 million in gross annual sales or $1 million for service-based business) for greater personal and professional success. In monthly meetings across the US and Canada, chapters composed of 20 accomplished women presidents from diverse industries and backgrounds invest time and energy in themselves and their businesses to drive their corporations to the next level. For more information, call 212-688-4114 or visit http://www.womenpresidentsorg.com.
MMI Associates, Inc.