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Cisco’s Marketing Director Joins GIA as VP of Intelligence Best Practices

Helsinki, Finland, June 07, 2012 --( Global Intelligence Alliance (GIA), a strategic market intelligence and advisory group, announces the appointment of Joost Drieman as Vice President for the firm’s Intelligence Best Practices (IBP) advisory services, where he will be tasked with providing consultancy services, assessments, as well as thought leadership in the form of workshops, webinars and seminars for the company’s international clients.

With over 30 years of experience in international business development, strategy and intelligence, Drieman most recently served as Marketing Director for Europe, Middle East and Africa (EMEA) at Cisco Systems, Inc., where he was responsible for providing market Intelligence tools and processes, external and internal market insight and foresight reports. During his time at Cisco, Drieman introduced initiatives to help the world’s leading networking company track their performance, identify opportunities and define strategies to grow the business faster than the market.

“We are very pleased to bring Joost Drieman on to our international team of senior market intelligence advisors. In Europe, he is widely recognized for his track record and expertise in strategy and intelligence development, and has consistently been one of the most highly rated expert presenters at past GIA Conferences,” said Markko Vaarnas, CEO of GIA.

“Businesses are confronted with ever faster changes, driven by economical challenges, new business models, new sorts of competition and innovation. In order to stay successful, companies now recognize market and competitive intelligence to be a business-critical function. Here, GIA is uniquely positioned to help companies to start, build and develop world class market intelligence. It has a global team of dedicated experts who are committed to delivering the complete market intelligence package - from training and intelligence tools to market monitoring, research and strategic analysis. I look forward to working with this highly motivated team of experts,” said Joost Drieman, Vice President for the firm’s Intelligence Best Practices.

IBP by GIA is a suite of consulting services, events and online resources that help companies set up and develop world class market intelligence programs, with the help of services and knowledge resources that are interactive, practical, and based on real business cases. This is made possible through any extensive pool of industry, geographical, functional and market intelligence expertise and knowledge of best practices from around the world. 

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About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.
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Global Intelligence Alliance Group
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