Penn Schoen Berland & VIA Media Health form a Strategic Alliance

Ashwani Singla, MD & CEO, PSB South Asia, has been invited to serve on the National Committee on Marketing of the leading industry body Confederation of Indian Industry (CII) for the year.

Gurgaon, India, June 20, 2012 --( Penn Schoen Berland (PSB), a global research based strategic communications advisory that helps companies negotiate some of their toughest corporate image and corporate affairs challenges announced today that it has formed a Strategic Alliance with VIA Media Health, India's largest healthcare communications service provider, to offer its healthcare clients the most effective communications solutions guaranteed to “move the needle” and give clients a competitive edge.

This Alliance will bring together the research based strategy, planning and campaign management expertise of PSB with deep knowledge of healthcare sector and a national footprint of implementation of VIA Media Health to tackle the full spectrum of advocacy, corporate image and corporate affairs challenges faced by companies across the spectrum of healthcare products and services to achieve their goal of providing "universal and affordable healthcare."

"Understanding the competitive landscape and the challenges faced by our client is the key to developing and delivering a programme that helps them gain a competitive edge. This partnership will combine the best of research based planning with the national execution footprint of VIA Media Health to deliver the best returns on the communication investment by our clients," said, Ashwani Singla, MD & CEO, Penn Schoen Berland, South Asia

Commenting on the partnership, Swadeep Srivastava, MD & CEO, VIA Media Group, said, "We at Via Media have always been looking to add cutting edge research based communication solutions for our clients from a wide spectrum of health sector. The alliance with PSB will further strengthen our offering besides giving us an opportunity to work closely with their global and Indian clients."

About Penn Schoen Berland

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller (B-M), Asia Pacific.

PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY), More information is available on

About VIA Media Health

Founded in 2001, Via Media Health (VMH) is India’s leading healthcare focused PR firm that has evolved into a comprehensive healthcare communications agency. Communication innovations has been one of the key focus of the company whether it be PR campaign or integrated consumer campaign. VMH provides life sciences and healthcare clients communication solutions to both engage consumers and motivate professionals.

Via Media Health offers following key services to its clients: Healthcare PR & advocacy, KOL (key opinion leaders) management, professional or medico marketing, integrated consumer campaigns, healthcare digital marketing, government relations, and public health communication (social behavioral change & rural marketing).

For more information, please visit
Penn Schoen Berland
Shefali Khanna
+ 91 9711118615