Denver, CO, June 22, 2012 --(PR.com
)-- Conversion-driven marketing agency 90octane received the Bronze Award for Integrated Marketing Campaign at the Colorado AMA’s annual Peak Awards gala earlier this month. The agency won for its successful B2C lead generation program for Monograms, an independent vacation company operating under the Globus family of brands.
90octane’s custom lead generation program strategically employed pay-per-click (PPC) advertising, email marketing, social media and online media to drive prospects to a landing page where they could download the Monograms Europe Starter Guide. In one month, the campaign generated more than 3,500 leads.
The Peak Awards is one of the largest annual marketing events in Colorado and is an opportunity for marketing companies to showcase their best work. The awards recognize a variety of programs in ten different categories, such as advertising, marketing research, and publishing. Volunteer judges award entries based on six criteria: situation analysis, strategy statement, objectives, creative content, results, and overall impression, focusing primarily on the effectiveness and measurable results of campaign entries.
About the Colorado American Marketing Association
For more than 50 years, the Colorado American Marketing Association (Colorado AMA) has challenged a community of innovative marketing professionals to think a little differently about what they do—and how they do it. Colorado AMA provides education on emerging marketing trends, connects you to key resources to help you conduct smart business, and pulls marketing experts together for incomparable collaborative power. The Colorado AMA is run by an all-volunteer Board of Directors. To learn more about the Colorado AMA, visit http://www.coloradoama.com/ or follow @ColoradoAMA on Twitter.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter