Ft Lauderdale, FL, July 03, 2012 --(PR.com
)-- Spirit Incentives, innovators of travel incentives and benefits programs, today announced that Christina Lopez has been named Director of Marketing. In this position, Lopez will be responsible for setting the strategic marketing direction and leading the day-to-day activities as Spirit Incentives strengthens its newly designed brand and product offerings for business clients in the timeshare, travel club, finance and retail markets.
“We welcome the addition of Christina to our team. As we continue to create new and innovative products for our clients, it is paramount that we have an individual who can deliver the brand presence and voice of expertise in travel motivators Spirit Incentives has to offer,” stated Taylor Billington, President, Spirit Incentives. “Christina’s perceptive marketing communication skillset will be an asset to us as we focus our efforts to provide the knowledge we have acquired over the past 20 years in developing memorable experiences for our business clients’ customers.”
“I am excited to be a part of the Spirit Incentives team. Spirit Incentives is positioned to address the significant acquisition and retention challenges of its various markets, my objective is to ensure the company fulfills its best marketing and sales potential to deliver robust products that cater to the evolving needs of our business clients,” Lopez commented. Prior to joining Spirit Incentives, Ms. Lopez was the Marketing Manager at Runaware Inc. where she was responsible for developing impactful brand recognition, email marketing campaigns and key account marketing consulting to support their sales initiatives.
Ms. Lopez brings a broad background in design and marketing, with a deep specialization in email marketing and communication. Her knowledge spans across several B2C and B2B divisions including software, telecommunications, food manufacturing, direct selling and real estate. She holds a Bachelor of Arts degree with a concentration in Design and Marketing from University of Central Florida.