Oxford, United Kingdom, July 05, 2012 --(PR.com
)-- Achilles, the global leader in supply chain management, has appointed BOTTLE following a competitive pitch, to support PR activity for the brand in the UK as part of ongoing retainer.
Achilles creates and manages collaborative communities by matching suppliers with buyers to reduce supply chain risk across multiple sectors. With a twenty year history of providing supplier information management services, the Abingdon-based organisation employs more than 650 people in 23 countries. BOTTLE’s appointment comes after several years of growth and development across Achilles’ core oil and gas, utilities, transport, and construction sectors.
The public relations consultants at BOTTLE will support corporate positioning for the brand together with thought leadership and media relations engagement activity across priority vertical sectors.
Jane Brownsord, Marketing Communication Executive comments: "BOTTLE got to the core of our business objectives and their understanding of Achilles and our complex proposition really shone through. This is an exciting time for Achilles as we set the scene for further global expansion and continued market penetration and BOTTLE’s enthusiasm in supporting this journey was key to appointing them."
Claire Cairns, CEO at BOTTLE comments: "BOTTLE has a strong heritage in the B2B marketplace and working with dynamic, growing brands like Achilles is really what we’re about. Achilles has a great story to tell and we’re delighted to be part of this to ensure their message is being heard loud and clear by their target audiences."