Fayetteville, GA, July 14, 2012 --(PR.com
)-- South Atlanta-area residents who need refrigerator repair, washer/dryer repair, oven repair, and other appliance repair services will soon have an easier time locating a qualified technician online. Locally owned business DC Appliance Repairs LLC has partnered with Internet marketing firm Prospect Genius to boost its Web presence. The move is intended not only to make DC Appliance Repairs’ Web site easier to find via an online search, but also to advertise the company’s services to Internet-savvy members of the local community.
Search engine use is one of the primary reasons people go online, according to the Pew Internet & American Life Project. As of February 2012, 73% of all Americans were utilizing search engines to find information, with up to 59% of those users visiting a search engine on a given day. One of the main goals of the Prospect Genius partnership is to improve DC Appliance Repairs’ search engine ranking, so that the company’s Web site is visible to south Atlanta-area home- and business owners who need appliance repair services. Studies have shown that sites in the top two or three search engine results receive the most clicks, while sites further down are often ignored.
Prospect Genius utilizes search engine optimization, or SEO, to make small business Web sites more prominent online. By incorporating location- and industry-specific keywords into DC Appliance Repairs’ site, Prospect Genius hopes to help the site perform better overall, accomplishing its goal of bringing in new appliance repair clients. Going forward, when residents in south Atlanta query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair” and “washer/dryer repair,” they’ll be more likely to be presented with DC Appliance Repairs LLC among the top results.
“In today’s digital age, a small business needs an informative and visible Web site to remain competitive in its industry,” states Matt Gallo, a senior Internet marketing professional for Prospect Genius. “By using SEO marketing with DC Appliance Repairs’ Web site, we’re helping the company stand out and, ideally, broaden its customer base.”
South Atlanta-based DC Appliance Repairs LLC has been providing superior appliance repairs since 2009. The company specializes in washer/dryer, dishwasher, refrigerator, and oven repair, among other services.