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MindMatrix, Inc

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MindMatrix Tailors Its Marketing Automation Software to Appeal to Home Business Owners

MindMatrix, Inc has customized a next generation marketing automation platform program for home- based business entrepreneurs. VemmaAMP provides business owners with template-based, personalized marketing/sales materials that are ready-to-use. It is also equipped with multiple lead nurturing programs that make lead conversion easy. It also allows home-based business owners to market their products or services and stay in touch with their leads at a push of a button using their smart phone.

Pittsburgh, PA, July 13, 2012 --( MindMatrix Inc., the next-generation marketing automation software provider has customized its offering under the brand of VemmaAmp to offer a powerful sales and marketing tool to Vemma Brand Partners.

This is the outcome of an industry study conducted by MindMatrix early in the year, which brought to light the issues faced by home-based business owners are, in fact, very different from that of other industry sectors. Says Harbinder Khera, CEO, MindMatrix, “Our study revealed that most home-based business owners struggle with brand building, lead generation and follow-up. These entrepreneurs have a strong desire to succeed and are looking for tools to help them market and sell more effectively. To meet this need, we customized our marketing automation tool for home business owners. Whether someone is starting a home-based business or already owns one, our solution provides them with the perfect blend of ready-to-use content, tools, and automation so they can concentrate on expanding their business without worrying about the mechanics of creating a web site, running an e-mail marketing campaign, or managing social media sites.”

Nutrition giant, Vemma, is one of the first companies in the home business sector to adopt the home-business marketing solution introduced by MindMatrix. Most Vemma Brand Partners who have adopted MindMatrix’s solution are raving about its simplicity of use. Jeff Weisburg, a Vemma Brand Partner calls it one of the most powerful online recruiting tools he has seen, but is also quick to add that one of the best things about it is that he doesn’t have to be a computer whiz to use it. Another Vemma Brand Partner, Dennis Cancelli calls it the most user friendly and complete system ever.

About MindMatrix
For the past 14 years, MindMatrix, Inc. has focused on alignment of sales and marketing functions for over 34,000 sales and marketing professionals worldwide. Unique to the industry, MindMatrix offers Next-Generation Marketing Automation software on a single unified platform for Sales and Marketing. Our solutions bring about a seamless integration of the two key functions helping our clients derive the maximum benefit from their investment in sales and marketing.

Our product offerings for sales include on-demand sales materials creation, lead prospecting, and smart lead management. On the marketing front, our solutions cover demand generation, brand management, quality lead generation, lead nurturing, social media automation, lead scoring, and marketing materials creation across print and digital media.

For more information about MindMatrix Inc., visit Visit to learn more about marketing automation tools for Vemma Brand Partners.
Contact Information
MindMatrix, Inc
Rachel Wilson
412-381-0230 ext 1063

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