West Palm Beach, FL, July 15, 2012 --(PR.com
)-- West Palm Beach residents who need refrigerator repair, washer/dryer repair, and other appliance repair services will soon have an easier time locating a qualified appliance repair technician online. Thanks to a new partnership with Internet marketing firm Prospect Genius, locally owned business ABC Appliance Rescue will soon be much more prominent on the Web. Prospect Genius is working to ensure that area homeowners looking online for appliance repair experts encounter ABC Appliance Rescue among the top search engine results.
The process of improving a Web site’s search engine ranking is known as search engine optimization, or SEO. It’s vital for a small business such as ABC Appliance Rescue to have a Web site that performs well on search engines because, according to information gathered by the Pew Internet & American Life Project, 73% of all Americans utilize search engines to find information online. On any given day, some 59% of those Internet users turn to a search engine to locate a fact, product, or service they need. By improving its Web presence, ABC Appliance Rescue will be making itself more visible to area residents who turn directly to online search engines when they need to locate a local technician to perform services such as appliance repairs.
Prospect Genius’s SEO tactics include incorporating industry- and location-specific keywords into a small business's Web site. The goal is for a company like ABC Appliance Rescue to show up near the top of the search engine results page for relevant searches within its service area. Going forward, when West Palm Beach homeowners query a major search engine like Bing, Yahoo!, or Google using keywords such as “refrigerator repair,” “washer/dryer repair,” and “oven repair,” they should see ABC Appliance Rescue among the top results.
“Studies have consistently shown that sites in the top two or three search engine results get the most traffic,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By leading Internet users to ABC Appliance Rescue’s Web site, we’re exposing people to a business they might not have learned about otherwise. With more eyes on its site, ABC Appliance Rescue can truly show area residents what it has to offer.”
West Palm Beach–based ABC Appliance Rescue specializes in appliance repair services including oven repair and dishwasher repair. The company has been providing superior workmanship and customer service since 2009.