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Penn Schoen Berland

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Penn Schoen Berland to Offer "Online Image Management" Solution; Forms a Strategic Alliance with Puretech Internet

Ashwani Singla, MD & CEO, PSB South Asia, has been invited to serve on the National Committee on Marketing of the leading industry body Confederation of Indian Industry (CII) for the year.

Gurgaon, India, July 21, 2012 --( Today, the number of internet connections in the country is over 100 million (Fixed: 63 million; Mobile Phones: 15 million; Broadband: 13.65 million). The number of active Internet users is over 240 million (Fixed: 200 million + Mobile: 40 million). It is expected that by 2017, approximately 23.38 million tablets would be sold in India.

The Indian Mobile Value Added Service industry itself is estimated to grow to US$ 10.8 billion by 2015.

As a part of its strategy to provide 360-degree persuasion solutions to clients and to leverage the internet & mobile platforms of influence, Penn Schoen Berland, South Asia, (PSB) has joined hands with Digital Marketing Solution provider Puretech Internet to provide a comprehensive suite of ‘Online Image Management’ (OIM) services, including Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

“At PSB, our endeavor is to provide clients with 360-degree persuasion solutions based on strategic insights generated through our research. Internet today is the most potent source of persuasion and an integral part of our communication mix,” says Ashwani Singla, CEO, PSB, South Asia. He further adds, “Puretech is simply the best-in-class and our partnership therefore is natural.”

“To extend their influence, clients must go beyond analogous communication and move to the matrix where their audiences are: social networks, search, discussion forums, mobile chats, amongst others,” says Prashant Deorah, CEO, Puretech Internet. He further adds, “PSB combines an astute knowledge of public opinion with the technical and creative capabilities of Puretech to move the audiences to act, a winning combination for clients to generate maximum bang- for-the- buck.”

About Puretech Internet
Puretech Internet helps organizations leverage digital media to achieve business, communication and marketing goals. Since 1999, the company has been combining expertise in digital strategy, web design and development, search marketing, social media marketing and content development to provide clients with compelling and comprehensive online solutions.

Puretech Internet is headquartered in Mumbai and has offices in NCR and San Francisco. It is an outcome-focused and process-oriented company committed to delivering measurable results in all engagements. More information is available on

About Penn Schoen Berland
Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world.

PSB, South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and Multinational corporations operating in the Indian Sub-continent, South East Asia & The Middle East. The South Asia is led by Ashwani Singla, formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson- Marsteller (B-M), Asia Pacific.

PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY), More information is available on
Contact Information
Penn Schoen Berland
Shefali Khanna
+ 91 9711118615

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