Bensalem, PA, July 21, 2012 --(PR.com
)-- Homeowners in the Philadelphia area will soon find it easier to locate a reliable and affordable appliance repair technician to help them with refrigerator repair, washer/dryer repair, and other service and maintenance needs. Locally owned company Quick Fix Appliance Services, LLC, which also offers appliance installation, has partnered with local online marketing firm Prospect Genius to boost its Web presence. The goal of the partnership is to help Quick Fix Appliance Services become more visible to area residents searching the Web for appliance repair services.
One of Prospect Genius’s major marketing tactics is to improve small business Web sites’ search engine rankings, helping them to appear higher on results lists for relevant local Internet searches. According to the Pew Internet & American Life Project, as of February 2012, 73% of all Americans use search engines—59% on any given day. Those people who rely on search engines to find information about local businesses and products may not learn about a company like Quick Fix Appliance Services through other media.
Through a process known as search engine optimization, or SEO, Prospect Genius will help Quick Fix Appliance Services perform better on search engine results pages. SEO involves incorporating industry- and location-specific keywords into a Web site’s copy and URL, so that people in those locations searching for businesses in that industry are more likely to encounter that site. Going forward, when Philadelphia-area residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair Bensalem” or “appliance installation help Medford NJ,” they should be presented with Quick Fix Appliance Services among the top results. Studies have shown that sites in the top two or three search engine results receive the most clicks, so placement can be critical.
“In today’s digital age, it’s vital for a small business like Quick Fix Appliance Services to have a Web site that’s active, informative, and easy to locate,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “National chain appliance repair companies utilize SEO to keep their Web sites prominent, and locally owned companies can use the same tactics in order to remain competitive.”
Quick Fix Appliance Services, LLC, has been Philadelphia’s answer for refrigerator, dishwasher, oven, and washer/dryer repair since 2011. The company strives to provide low prices and quick turnaround times for all of its appliance repair services.