Nazareth, PA, August 16, 2012 --(PR.com
)-- Home- and business owners in Bethlehem, PA, will soon have an easier time locating a qualified oven, refrigerator, washer/dryer, or air conditioner repair professional. Through a new partnership with online marketing firm Prospect Genius, locally owned appliance repair company Services United Inc. is working to improve its Web presence. By making its Web site more visible and accessible, Services United Inc. hopes to broaden its customer base and better provide area residents with the appliance repair services they need.
According to the Pew Internet & American Life Project, as of 2010 some 58% of Americans reported conducting research online before purchasing products or services. That online research includes seeking local technicians to perform appliance repairs. That’s why it’s vital for a small business like Services United Inc. to have a Web site that’s not only active and informative, but also displays prominently on relevant search engine results pages. Without an easy-to-find Web site, Services United Inc. might miss out on those Internet-savvy consumers who would not look elsewhere for appliance repair services.
Prospect Genius utilizes search engine optimization, or SEO, to boost small business Web sites’ search engine rankings. Studies have shown that sites in the top several search engine results get the most traffic thanks to the search, and Prospect Genius’s SEO goal is to get its clients sites as close to those coveted top spots as possible. Thus, going forward, Bethlehem-area residents who query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair,” “air conditioner repair,” and “appliance repairs” should be presented with Services United Inc. among the top results.
“The best way to market a small business to its local community in today’s digital age is to ensure that those community members who rely on the Internet for information can quickly and easily find that small business’s Web site,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Our job is to get prospective customers to Services United Inc.’s Web site, so they can see everything the appliance repair business has to offer.”
Services United Inc. is based in Nazareth, PA, and is pleased to meet residential and commercial appliance repair needs in Bethlehem and the surrounding area. The company specializes in dishwasher, washer/dryer, air conditioner, furnace, and refrigerator repair.