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Celestion Appoints New Distribution Partner for Australia

Celestion, one of the world’s premier loudspeaker manufacturers for almost 90 years, is delighted to announce the appointment of Electric Factory as their new distribution partner for Australia.

Ipswich, United Kingdom, September 13, 2012 --( Based in Victoria, Electric Factory is a market-leading importer and distributor of musical instruments and professional audio equipment. Representing a wide-ranging portfolio of leading brands, they are committed to providing high quality products supported by exceptional levels of customer service.

Electric Factory will be distributing Celestion’s entire range including HF compression drivers and LF cast aluminium and pressed steel chassis drivers for pro audio applications, as well as Celestion’s market-leading guitar loudspeakers.

“Electric Factory is committed to offering some of the best quality brands in the audio industry. Celestion were the perfect addition to our current range and we are excited to be representing them in Australia,” commented National Sales Manager, Mat Bolt.

“We are confident that our approach to distribution will work perfectly for the whole of the Celestion product range, creating visibility and availability throughout our extensive distribution network. This paired with our commitment to customer service, should enable Celestion to grow sales rapidly throughout Australia.”

Consistent with Celestion’s policy of strengthening worldwide distribution for their full product range, this announcement follows on from the company’s appointment of distribution partners in other key territories in Europe and the Americas.

“We are on target to deliver our strategy of developing a robust and sustainable worldwide distribution business,” explained Celestion’s Distribution Sales Manager, Kevin Shove.

“The appointment of Electric Factory is a key element of that plan. We value the professionalism, experience and commitment to customer service that the company brings and believe that together we will offer a superb range of Celestion professional audio and guitar speakers to service any replacement, upgrade or DIY demand in Australia.”

With worldwide headquarters in Ipswich, England, Celestion design, develop and manufacture premium guitar and bass loudspeakers, and high-quality professional audio drivers and compression drivers for sound reinforcement. These renowned speakers are used onstage and in clubs, theatres and other venues the world over.

Celestion, Claydon Business Park, Great Blakenham, Ipswich IP6 0NL, UK.
Tel: +44 (0)1473 835300; Fax: +44 (0)1473 835301
Email: Web:

Electric Factory has grown to be one of Australia's leading independent suppliers to the music industry, and imports over 30 brands of musical instruments and related equipment for distribution to over 350

Electric Factory Pty Ltd, 188 Plenty Road, Preston, Victoria 3072 Australia.
Tel: +61 3 9474 1000; Fax: +61 3 9484 6708
Email: Web:
Contact Information
John Paice
44 (0)1473 835300

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