Palisades Park, NJ, September 16, 2012 --(PR.com
)-- Homeowners in the Fort Lee area who need a qualified technician for refrigerator repair, washer/dryer repair, and other appliance repairs will soon have an easier time finding help on the Web. Palisades Park–based company ExcellenTech Appliance Repair Services has teamed with local online marketing firm Prospect Genius to improve its Web visibility and accessibility. The goal is to help prospective customers find ExcellenTech Appliance Repair Services’ Web site quickly and easily when they need an appliance repair professional.
Without an active, informative, and easy-to-locate Web site, small, locally owned businesses can have a hard time competing against more Web-savvy companies and large national chains. According to studies conducted by the Pew Internet & American Life Project, approximately 47% of Internet users rely primarily on the Web for information about local businesses, including appliance repair companies. By improving its online presence, ExcellenTech Appliance Repair Services is making it more likely that those Fort Lee residents who check the Web first when searching for local appliance repairs will encounter and visit its Web site.
Prospect Genius’s primary marketing tactic is a process known as search engine optimization (SEO). SEO improves a site’s search engine ranking, helping it to appear higher on a search engine results list for relevant queries. So, for instance, when Fort Lee homeowners search on Google, Bing, or Yahoo! using keywords like “refrigerator repair,” “appliance repair service,” and “dryer vent cleaners,” they should now see ExcellenTech Appliance Repair Services closer to the top of the search results.
“Because studies have shown that sites in the top two or three search engine results get the most traffic following the search, we strive to push our clients as close as possible to those slots,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “If we can get more eyes to ExcellenTech Appliance Repair Services’ Web site, we can potentially introduce the business to new customers and help it better meet its community’s appliance repair service needs.”
ExcellenTech Appliance Repair Services has helped homeowners in and around Fort Lee with appliance repairs since 2007. The business aims to provide superior workmanship at some of the lowest prices in town.