Customer Reference Forum Announces Master Class Series

With the growing importance of customer advocacy to business growth - and the need for structured programs to make powerful advocacy happen - Customer Reference Forum announces the first in its Master Class Series on Customer Reference Program.

Dallas, TX, October 14, 2012 --( Customer Reference Forum announces the first in its Master Class Series on Customer Reference Programs, starting on October 31.

“We’re leading off with, The Seven Things Every Customer Reference Program Must Do To Succeed,” says Bill Lee, President of Customer Reference Forum, now heading into its ninth year of serving the global customer reference and advocacy community. “When it comes to building a state-of-the-art customer reference program, you don’t want to undertake new initiatives, or change old ones, without knowing these. Otherwise you’ll get bogged down with an overwhelming to-do list.”

The teleconference will led by David Sroka, CEO of Point of Reference and Charlotte Lilley, Customer Programs Manager for Box (formerly “Charlotte is bringing fresh perspectives to building a customer reference program, driven by the respected, innovative company she works for,” says Lee. “And David leads one of the most experienced service providers in the world in the customer reference space. Veteran program professionals and those new to reference programs will take away valuable, actionable program priorities. Attendees will learn how to get their program established—or their existing program re-established—on the right foot. It will lay a foundation for everything that follows.”

The teleconference will take place October 31 at 1pm EDT. For more information and to register for the Master Class Series, please contact Bill Lee.
Customer Reference Forum
Bill Lee