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Performance Architects, Inc.

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Performance Architects and Hologic Win the Oracle Fusion Middleware Innovation Award for Business Analytics

Performance Architects, Inc. ( announced today that the organization was awarded the Oracle Fusion Middleware Innovation Award for Business Analytics with client Hologic, Inc.

Boston, MA, October 08, 2012 --( Performance Architects, Inc. (, a business and technology consulting company that helps organizations initiate and sustain major improvements in enterprise performance, announced today that the organization was awarded the Oracle Fusion Middleware Innovation Award for Business Analytics with client Hologic, Inc. (, the women’s global healthcare leader.

The Oracle Fusion Middleware Innovation Awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Winners were selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. Oracle Fusion Middleware Innovation Awards are a category in the Oracle Excellence Award program, which recognizes customers and partners that have excelled in driving business value together with Oracle in twelve different award categories.

Oracle Business Analytics solutions help organizations of all sizes thrive by enabling them to discover new ways to strategize, plan, optimize business operations, and capture new market opportunities. As the market leader in Business Analytics software, Oracle delivers the most complete and integrated solutions that let customers gain insight into every aspect of their business, plan ahead, and act with confidence - anytime, anywhere, on any device. Oracle’s Business Analytics solutions category contains their enterprise performance management (EPM) and business intelligence (BI) offerings.

Hologic and Performance Architects partnered to evolve Hologic’s financial and performance management to a “true” enterprise performance management (EPM) environment leveraging Oracle’s Business Analytics solutions. Hologic’s environment and process now include a set of well-defined, measurable and published performance objectives that are used to demonstrate the relative contribution or influence that business functions have on performance objectives, which gives Hologic’s leadership team the ability to better predict outcomes and to more efficiently and effectively manage corporate performance.

“Hologic’s use of Oracle’s Business Analytics solutions helped transform their business, allowing senior executives to better plan and forecast their organization’s needs,” said John O’Rourke, Vice President, Product Marketing for Business Analytics at Oracle. “We congratulate Hologic and Performance Architects on their partnership, which contributed to a strong example of excellence in Business Analytics.”

“We are driven to help our customers succeed and improve their business performance and processes using the Oracle Business Analytics solutions,” said Ken Chen, Principal at Performance Architects. “We are grateful to have developed a strong partnership with the Hologic and Oracle teams. We are thrilled to receive this award with Hologic.”

The Oracle Fusion Middleware Awards: Meet This Year's Most Impressive Customer Projects session took place on October 2nd at 11:45 AM PST in the Moscone Center during Oracle OpenWorld.

About Performance Architects:

Performance Architects, Inc. is a business and technology consulting company that partners with our clients to initiate and sustain significant improvements in enterprise performance. We offer business consulting to help establish and enhance performance management processes either across your organization or within specific functions; technology consulting to make sure that the appropriate data and information are available to make the best decisions to improve performance; and industry expertise to provide the context for what your organization should do to lead within your segment.

Performance Architects is an Oracle PartnerNetwork Platinum Partner, with Specializations in Oracle Essbase, Oracle Hyperion Planning, Oracle Accelerate for Midsize Companies, Education & Research (Higher Education) and Life Sciences. Our team has worked with Oracle Hyperion products since these products were launched, and maintains deep experience with the entire Oracle Business Intelligence Enterprise Edition (OBIEE) suite.

Performance Architects' services in this arena include implementing or augmenting financial applications, reporting and analysis solutions, and underlying technologies both organization-wide or within specific functional areas such as Finance, IT, HR, Sales & Marketing, and Operations. More information about Performance Architects is available at

About Hologic, Inc.:

Hologic, Inc. is a leading developer, manufacturer and supplier of premium diagnostic products, medical imaging systems, and surgical products. The Company operates four core business units focused on diagnostics, breast health, GYN surgical and skeletal health. With a comprehensive suite of technologies and a robust research and development program, Hologic is committed to improving lives. The Company is headquartered in Massachusetts. For more information, visit

About Oracle Corporation:

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit


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Ms. Kirby Lunger
SVP, Sales, Marketing & Alliances
Contact Information
Performance Architects, Inc.
Kirby Lunger

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