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UAE Exchange Bags the Global Award for Brand Excellence

Global Award for Brand Excellence in "Banking and Financial Services" category, for the year 2012, is a recognition given to organisations for promoting their brand globally.

Abu Dhabi, United Arab Emirates, December 12, 2012 --( UAE Exchange has always believed that the longevity of any brand depends largely on the quality of experience customers have with it. This strong belief and efforts to enhance customer experience has now won the leading global remittance and foreign exchange brand, the Global Award for Brand Excellence in "Banking and Financial Service" category at an event held at Taj Lands End, Mumbai, India.

Mr. Y. Sudhir Kumar Shetty, COO – Global Operations, UAE Exchange, said: “Our belief, that only enhanced customer experience can take the brand to truly global standards, has borne fruit. Our customers are our driving force. They inspire us to push the limits and bring the best to the table. It is their trust in us that drives us to maintain high customer service standards across our operations, globally. The result of these efforts is this prestigious award. We are thankful to our customers for motivating and supporting us all through.”

Mr. Promoth Manghat, Vice President – Global Operations, UAE Exchange, said, “We feel very honoured by this recognition. Our hand-picked professionals, worldwide, are committed to make it easy for millions of customers. Our team walks that extra mile to form that trusted link, connecting expatriates with their families. It is these efforts that have won us this global award and we thank our customers for it. This recognition adds more responsibility on us and we will strive harder to stand up to the expectations of our customers.”

The award ceremony was conducted alongside the World Brand Congress 2012, which is considered to be one of the largest congregations of some of the world’s most successful and sought after brands. The Global Award for Brand Excellence is presented to organisations that have played a significant role in building their brands on the international platform.

In over three decades, UAE Exchange has emerged into the leading global remittance and foreign exchange brand, with a formidable presence in 30 countries. The global money transferrer has become the largest networked brand, in its class, with over 650 direct offices. Correspondent banking relationship with over 150 global banks fortifies its strength. More than 8000 professionals from over 40 nationalities form team UAE Exchange, who strive to achieve excellence and bring delight to customers, worldwide. Thanks to its penchant for quality, the money transferrer has earned the trust of customers, partners and regulators alike, thus emerging into the World’s Trusted Money Transferrer.

The event was attended by senior officials of UAE Exchange, special invitees and the Media.
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UAE Exchange
Aterta Lahcen

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